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Tommy Lundberg to talk ‘Apeology’, productivity and interactivity at the Nordic, Baltic & Russian PR Leadership Forum

April 23, 2013

 

What can we learn, as business leaders, from chimpanzees? That’s the question to be posed by Tommy Lundberg, writer and author who will give the final keynote presentation at the Leadership Forum in June.

 

Tommy has written three books on the subject of leadership and communication, two of them with social scientist Ola Berggren. Tommy is a popular lecturer who talks about leadership and communication. Based on his recent book Apeology – Evolution for Managers and Leaders Tommy suggests that by studying our closest relatives among the animals, the chimpanzees, we can find ways to a more humane leadership and regain a lost sense of what makes people feel good and perform better in groups.

 

Tommy will address, among others, the following questions: Why do we think we are rational, while in reality we are, oh, so emotional? Is it possible to increase your company's productivity with coffee? Why should a modern leader move from authority to interactivity?

 

As the headline of Tommy’s speech suggests: “This is the lecture you have been waiting for, for six million years. “ You don’t want to miss it!

 

Tommy Lundberg has his background in the advertising industry, working as copywriter and creative leader for 25 years, with clients such as Apple, Audi, Ericsson, H&M, IKEA, OMX and SAS amongst others. He is also the founder of the advertising agency Lundberg & Co where he was the CEO for 12 years. Today he runs the company Great Words, working as adviser in communication, writer and author. Tommy is also a partner in the company Brinc Relations, working with experience based communication for clients such as Mackmyra Whisky, Midroc, Ovako, Sandvik, Statistics Sweden and others.

 

There are only seven days left to benefit from Early bird registration fees to attend the Nordic, Baltic & Russian PR Leadership Forum, the event the Global Alliance will hold in co-operation with ProCom – The Finnish Association of Communications Professionals – in Helsinki, Finland on June 4. The PR Leadership Forum is run in conjunction with ProCom's largest annual event, ProCom Day, and it will focus on the overall theme of "Communication, people and leadership". The offer expires on April 30, 2013, so now it's time to register!

 

For more information on the program and on accommodation, please visit ProCom's website.

 

GA Association Leaders' Meeting

 

On Monday June 3 the GA will hold its Association Leaders' Meeting and Annual General Meeting, followed by a dinner with the GA board and delegates. The meetings schedule is now available and the topics and agenda will be announced shortly. Staff or volunteer leaders of PR and communication management associations are kindly invited to join us in this occasion.