UK: CIPR Measurement Fellowship announced
The first CIPR/PRIME Research Fellowship Award for media measurement and evaluation has been won by Supriya Vohra, a recent internee in the corporate communications team at Dow Jones & Company in London. The announcement was made recently by the UK's Chartered Institute of Public Relations.
Graduating from the University of Cardiff with an MA in International Public Relations, Supriya starts a six-week internship at PRIME's research centre in Oxford, UK this September. In addition she will receive a £4,000 stipend and accommodation will be provided.
David Davis, Director of PRIME Research UK Limited, said:" We established the Fellowship in Britain to enable young professional communicators the opportunity to witness at first hand leading edge media research and analysis on behalf of major global companies."
The competition was open to students on postgraduate or the final year of undergraduate degree programmes, and to those who graduated in 2010.
Davis added that Supriya's essay on deconstructing sustainability initiatives demonstrated creative and innovative understanding of the role of media measurement in today's continuously evolving communications landscape.
Commenting on her award, Supriya said:"It has become increasingly important for corporations to know where they stand within the changing face of communications today. Proper research and evaluation helps them gain that insight."
CIPR CEO Jane Wilson added: "Congratulations to Supriya on her outstanding win. The CIPR/PRIME Research Fellowship Award is one of a series of successes to emerge from our Year of the Student and Teacher, which puts emphasis on a journey of professional development for PR practitioners at the start of their career."