From value proposition to reputation – the responsibility of organization and business: HarbourClub Symposium 2012
Under scrutiny at this year’s HarbourClub Symposium is the changing expectation of society towards business and the economy.
In an era when running a profitable business is no longer sufficient for a company to retain its license to operate, businesses are increasingly taking on social responsibilities, becoming mindful of the environment and forming a different approach to accountable behaviour.
Nowadays, suggest Symposium organisers, the focus is not on the virtues of individuals who lead the companies or in complying with the formal legal requirements. Open and participatory dialogue with different stakeholders is necessary to identify a set of common values that have cross-cultural validity and which involve them in a process of active engagement. When a company takes responsibility for its behaviour it creates the basis for the stakeholders' confidence to grow and for the development of its reputation, an asset which can influence a company's success.
Exciting presentations and sessions with Swiss Chief Communications Officers, as well as many networking occasions, will take place during the Symposium, scheduled for November 20th at Helsana in Zürich Stettbach (Zürichstrasse 130, Dübendorf) and EMScom Alumi will benefit from special discounted prices (760. – CHF instead of 950.- CHF).
The Symposium theme is "The responsibility of organisations and enterprises“ (Die Verantwortung von Organisationen und Unternehmen - Vom Werteversprechen zur Reputation).
Keynote speakers include: Professor Guy Kirsch, University Fribourg; Daniel Schmutz, CEO Helsana; Thomas Kern, CEO Zurich airport; and Edgar Oehler, Arbonia-Forster. In four breakout-sessions communication professionals Markus Fritschi, Nagra; Peter Gysel, Holcim; Christiane Schneider, Ruag and Roman Sidler Geberit will give insights in their daily work.
For more information on the event, the program and registration, visit the HarbourClub website (in German)