Latest News

The Impossible Institute's Dan Gregory challenged PR practitioners, “Your reputation is what people say about you when you’re not...
Anne Gregory, PhD, FCIPR and chair of the Global Alliance introduces the Madrid Momentum (Learning to Lead) and details four Ps that...
Anne Gregory, Global Alliance Chair Since the World Public Relations Forum in Madrid in September where leadership in...
M T W T F S S
 
 
 
 
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
13
 
14
 
15
 
16
 
17
 
18
 
19
 
20
 
21
 
22
 
23
 
24
 
25
 
26
 
27
 
28
 
29
 
30
 
Add to calendar

We need leaders and ideas capable of changing the world

May 22, 2014

 

José Manuel Velasco presented the 2014 World Public Relations Forum at the PR Week Global Congress and Awards Event

 

José Manuel Velasco, President of the Communication Directors’ Association, Dircom,  presented the 2014 World Public Relations Forum during the PR Week Global Congress and Awards Event hosted in Barcelona.  

 

In line with the WPRF2014 conference theme, “Communication with conscience”, Velasco  highlighted the need to be aware that global changes already affect our organisations and that “ communication professionals  have now a golden opportunity to be active players in this new reality.” Communicators, he said, are on the centre stage in this new scenario, so the challenge from now onwards lies in “knowing how to manage the expectations of our stakeholders through values such as character, authenticity and responsibility. We need to become the real guardians of organisations.”

 

Velasco argued that the inequalities and insecurity we are experiencing today have left society without references . For this reason “we need leaders and ideas that are capable of changing the world. And, in this respect, communication professionals carry a great responsibility.”

 

According to the president of Dircom, the key to properly manage these new opportunities, where social media have assumed a very important role,  is to “listen more and talk less, driving ethical behavior in our organisations.”  In his opinion, “we can’t control social media but we can learn how to manage these platforms and take advantage of them in order to leverage all the opportunities they deliver.”

 

José Manuel Velasco, President of Dircom, at PR Week Global Congress in Barcelona