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World Economic Forum Founder Dr. Klaus Schwab To Address Stockholm World Public Relations Forum

April 16, 2010


Dr. Schwab, known worldwide as the creator and sustainer of the World Economic Forum, has for decades built WEF in Davos, Switzerland into the global partnership of business, political and intellectual leaders

He has also pioneered the development of "stakeholder theory", which he described in a recent Wall Street Journal commentary as considering "the enterprise as a community with a number of stakeholders - in other words, social groups that are directly and indirectly connected to the enterprise and that are dependent on its success and prosperity. These groups include employees, customers, suppliers, the state and especially the society in which the enterprise is active."

John Paluszek, senior counsel at Ketchum, and chair of The Global Alliance for Public Relations and Communication Management, which is co-sponsoring the WPRF with GA-member association Swedish Public Relations Association, hailed Dr. Schwab's planned commentary:

"We are, of course, honored to provide Dr. Schwab this opportunity to present his advanced views on dialogue and partnership leading to social harmony in this era of fast-evolving communication technology and voices. In effect, the Stockholm WPRF, by examining the practical aspects of stakeholder relations, will represent something of a corollary to the seminal World Economic Forum conferences that have long increased global understanding and collaboration."

About 2010 Stockholm World Public Relations Forum (
The World Public Relations Forum is a unique opportunity to gather professionals with academics from across the globe, to produce important outcomes for the advancement of the PR profession and share best practices. The 2010 World Public Relations Forum in Stockholm brings together some 400 PR professionals from around the world working together in charting the course for the future of Public Relations in an interactive experience. The 2010 World Public Relations Forum will help establish the 'Stockholm Accords' whose aim is to articulate and establish the role of public relations in the "communicative organization" within a fast-evolving digital and value-network society. To register for the 2010 World Public Relations Forum visit

About the Global Alliance for Public Relations and Communication Management (
The Global Alliance is the umbrella organization linking PR professional associations around the world. By partnering with associations in more than 70 countries, the Alliance works to increase professionalism in public relations and enhance the global influence of the profession. The Alliance's activities focus on raising standards, sharing knowledge, advocacy for the profession and strengthening associations of PR practitioners.



John Paluszek
Global Alliance Chair
+1 (646) 935 3913

Jeanette Agnrud
Swedish Public Relations Association
+ 46 8 653 16 24

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