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World PR Forum 2012 in Melbourne

October 10, 2011


The global communication community will gather in Melbourne, Australia, from 18 to 21 November 2012 for the World Public Relations Forum. The Forum will be hosted by the PR Institute of Australia (PRIA). The mission of the Global Alliance includes an aim to unify and link the profession and one of the ways to do this is by promoting major events in which member associations, and the professionals they represent, can come together. That's the idea behind the World Public Relations Forum initiated in 2001 in Rome.



The Forum, to be hosted by the Public Relations Institute of Australia, is a unique opportunity to gather professionals, academics and students from across the world, to produce important outcomes for the advancement of the profession and share best practices. Previous examples include the Manifesto on Public Relations and Diversity issued at the 2nd WPRF held in Trieste, Italy 2004, the Letter of Brazil, presented after the 3rd WPRF in Brasilia, 2006 and the Stockholm Accords in 2010.

As it keeps growing, the World Public Relations Forum offers a unique networking opportunity for members of Global Alliance member Associations and provides one of the best forums for the discussion of issues affecting Public Relations. The focus on ethics and regulation standards in global Public Relations and Communication Management is also present at each of the Forums.

Follow the WPRF on Twitter at @worldPRforum
The World PR Forum Facebook page is


* photos courtesy of the Melbourne Convention and Exhibition Centre (MCEC).

The Public Relations Institute of Australia (PRIA) is the national industry body for public relations and communication professionals in Australia. PRIA represents and provides professional support and recognition to over 3,000 individual practitioners and more than 175 consultancies nationwide. Since 1949, it has been PRIA's role to promote and enhance the profession and its status to the broader community. PRIA enforces the highest standards of ethical practice and represent public relations practitioners in the best interests of the profession.


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