World PR Forum - Using the Power of Stories to End Global Poverty
With the World Public Relations Forum arriving in Melbourne 18-20 November 2012, there’s bound to be plenty of on and offline conversations around the changing role of communications. But with a theme of “Communication Without Borders” – it appears the organisers are setting a broad agenda.
One of the more interesting sessions scheduled for the three day event will be hosted by Michael Sheldrick, from the Global Poverty Project (GPP). His view is that the world of PR has plenty to learn from the practices of seasoned social campaign-focused organisations like the Global Poverty Project.
The Servant of Chaos has recently conducted an interview with Michael Sheldrick, investigating the reality of the Global Poverty Project, its mission and how the project attempts to engage people in a new way that shows progress in the fight against global poverty.
Click here to read the full interview.