About Reputation Institute

Reputation Institute (RI) is the world’s leading reputation-based advisory firm, founded by Dr. Charles Fombrun and Dr. Cees van Riel in 1997. We enable many of the world’s leading companies to make more confident business decisions that build and protect reputation capital and drive competitive advantage. Our most prominent management tool is the RepTrak™ model for analyzing the reputations of companies and institutions – best known via the Forbes-published Global RepTrak™ 100, the world’s largest study of corporate reputations. Businesses and executives regularly discover best practices in reputation management by affiliating with our Knowledge Center and participating in its learning programs and networking events. Reputation Institute has offices and associates in 30 countries around the world.


Leading organizations work with us to:

  • Leverage their corporate reputation to gain competitive advantage
  • Minimize their reputation risk and protect reputation capital
  • Influence stakeholders to complete desired actions
  • Create and integrate a measurable reputation management system


For more information, visit Reputation Institute’s website