Academic Case Studies
Case studies are a powerful link between pedagogy and the practice of public relations. Written by educators, they are teaching material for grooming the next generation of public relations professionals.
Gas Natural Fenosa
The Role of Communications in a Merger
"Our Academic Case describes the process of communication in the merger operation between Gas Natural and Unión Fenosa, two giants in the Spanish Energy Sector. We are very proud of our case, and it has been an honour for Gas Natural Fenosa to be recognized by the prestigious Global Alliance COMM PRIX Awards, that celebrate the most outstanding case studies and public relations programs."
Jordi García Tabernero,
Managing Director Communications and the Chairman’s Office
Jordi Garcia Tabernero, Managing Director Communications of Gas Natural Fenosa, received the Global Alliance COMM PRIX Award 2013 for the best academic case study at Dircom's Christmas Dinner in Madrid.
The Award was presented by José Manuel Velasco, GA Board Member.