Board of Directors

The Global Alliance Executive Board of Directors sets the overall strategy for the Global Alliance and oversees execution in tandem with the GA Center in Lugano, Switzerland.


The Board consists of five officers (Chair, Chair-Elect, Immediate Past-Chair, Secretary and Treasurer), each of whom serves a renewable two-year term, as well as directors from around the world. All seats are filled at the Annual General Meeting. The board also has the authority to fill vacancies between AGMs, subject to ratification at the next Annual Meeting.


The Global Alliance Board - Officers 2015/2016


Gregor Halff, Chair, IPRS, Singapore

Gregor Halff

Dr. Gregor Halff is professor at the European School of Management and Technology (ESMT, Berlin) and on leave from a professorship at Singapore Management University (SMU) where he was Associate Dean for the MBA and general management programmes until 2015. Gregor founded Asia-Pacific’s first MSc in Communication Management Programme at SMU and was a Visiting Professor at National Taiwan University of Science and Technology. Prior to joining academia, Gregor was managing partner at Publicis, where he co-founded Publicis Public Relations. Before that, Gregor worked in corporate communication at Siemens (Munich and Mumbai, among others).
His books and journal publications focus on the internationalization of corporate communication. As a consultant Gregor has worked with Siemens, the European Central Bank, Qantas, ArcelorMittal, P&G, Nestlé, and Accor Group, among others. He holds a summa cum laude Ph.D. in communication. Gregor is Dutch, grew up in the Americas and calls both Singapore as well as Berlin home.


José Manuel Velasco, Chair-Elect, DIRCOM, Spain

José Manuel Velasco

José Manuel Velasco has a degree in Journalism from Madrid's Complutense University and completed the Advanced Strategic Program at the Institute for Management Development (IMD) in Lausanne (Switzerland).
Mr. Velasco currently works as a PR Consultant , CEO of Santos Creativos (a company that provides content marketing for radio) and senior Advisor of Thinking Heads. He recently obtained certification as an executive coach. Until January 2015 he served as Head of Communication for several companies, the most recent being FCC, where he was member of the Executive Committee.
His work experience includes 26 years of senior positions leading communications and corporate social responsibility strategies. From June 2008 to November 2014 he was Chairman of Dircom, the leading professional body in the communications industry in Spain. He is also a board member of the GA since June 2013.


Anne Gregory, Immediate Past-Chair, CIPR Fellow, United Kingdom

Anne Gregory

Dr. Anne Gregory is Professor of Corporate Communications in the Department of Strategy, Marketing and Economics at the University of Huddersfield. An internationally recognized researcher and speaker, Anne also heads specialist consultancy work for diverse public and private sector clients including the UK Government Cabinet Office.
Originally a broadcast journalist, Anne spent 10 years as a senior practitioner before moving on to academia. She was President of the CIPR in 2004, leading it to Chartered status, was awarded the Sir Stephen Tallents Medal in 2009 and made an Honorary Fellow in 2015 for her outstanding contribution to public relations.


Joseph P. Truncale, Treasurer, PRSA, United States

Joseph P. Truncale, Ph.D., CAE, is the chief executive officer (CEO) of the Public Relations Society of America. Truncale joins PRSA after spending 30 years with the National Association for Printing Leadership (NAPL), an organization that he helped guide from traditional printing into the digital age.
Truncale oversees the daily operations of PRSA and will help the organization to seize upon the opportunities created by today’s transformative media landscape. Truncale specializes in strategy, customer analysis and organizational effectiveness. He has developed a number of custom tools used in NAPL’s Management Consulting Practice. He is a skilled facilitator and works with entrepreneurial business leaders and their management teams in developing strategic plans with a focus on differentiation and unique organizational ability.
Truncale holds an undergraduate degree from Monmouth University, a master’s degree from Rutgers University and a Ph.D. in Media, Culture and Communications from New York University.

Therese Manus, Secretary, NCA, Norway

Therese Manus is the Managing Director of The Norwegian Communication Association (NCA), which has 4200 professional members from public and private sector. She is a spokesperson for the NCA and she has been representing the PR profession in Norway in a wide range of media coverage during the last years. 
Prior to taking up this position, Therese was Head of Section at the National Library of Norway. She has been working nearly 15 years within media and communications. She has a wide range of experience, from journalism and editorial leadership, to external communications and internal reorganisation. 
Therese Manus has a degree in Media Studies from The University of Westminster in London and a Master of Management program within PR Leadership and Strategic Communication from BI Norwegian Business School. In addition, she has several subjects from the University of Oslo.
Formerly Therese has been the Chair of the Norwegian Local Television Association and a Board Member of the Norwegian Media Businesses Association. She became a Board Member of Global Alliance of Public Relations and Communications Management in 2013. Therese speaks English, Spanish and French.


Elena Bernasconi, Chief Administrative Officer, GA, Switzerland

Prior to joining the Global Alliance in 2011 as Executive Officer and in 2015 as Chief Administrative Officer, Elena Bernasconi has worked for 8 years as communication manager at Cornèr Bank, with focus on new online projects for the Swiss market (in 3 languages). She also has an experience of 4 years as marketing and PR specialist at Credit Suisse in Switzerland, Italy and for a short period in Turkey.
Since 2007 Elena Bernasconi has also been deepening her understanding of Nonviolent Communication (NVC) according to Marshall Rosenberg and bringing this into her personal, professional and family life. Elena is fascinated by this approach to communication, a simple and practical “tool” accessible to anybody and also a powerful way to grow as leaders and use all our creative power for a peaceful and sustainable way of living on this planet. Elena offers NVC workshops and coaching since 2010. In 2015 she has been certified by the Center of Nonviolent Communication.


Global Alliance Board Members 2015/2016


Name & Member Affiliation


Gregor Halff, IPRS (Singapore)


José Manuel Velasco, Dircom (Spain)

Immediate Past-Chair

Anne Gregory, FCIPR, CIPR (United Kingdom)


Joe Truncale, PRSA (USA)


Therese Manus, NCA (Norway)

Chief Administrative Officer 

Elena Bernasconi (Non-voting), GA (Switzerland)


Fiona Cassidy, PRINZ (New Zealand)


Cecilia Schon-Jansson, SACP (Sweden)


Kentice Tikolo, PRSK (Kenya)


Mateus Furlanetto, ABERJE (Brazil)

Delegate-at-Large (Intl. Reg. and specialty)

Mark Schumann, IABC (United States)

Delegate-at-Large (Academic/ Research)

Jerry Swerling, University of Southern California (USA)

Regional Delegate-at-Large (Latin America)

Alejandra Brandolini, CPRP (Argentina)

Regional Delegate-at-Large (Asia)

Prita Kemal Gani, PERHUMAS (Indonesia)

Regional Delegate-at-Large (Africa)

Rotimi Oladele, NIPR (Nigeria)


Past Chairs

Anne Gregory (UK), Past Chair 2013-2015

Daniel Tisch (Canada), Past Chair 2011-2013

John Paluszek (USA), Past Chair 2009-2011

Colin Farrington (United Kingdom), Past Chair 2007-2009

Sej Motau (South Africa), Past Chair 2005-2007

Jean Valin (Canada), Past Chair 2003-2005

Toni Muzi Falconi (Italy), Past Chair 2001-2003

Deanna Pelfrey (USA), Interim Chair 2000-2001


Global Alliance Center (Lugano, Switzerland)

Elena Bernasconi, Chief Administrative Officer

Désirée Haupts, Executive Assistant