Categories

 

Pick the divisions and categories that you think best describe the work you want to enter.

You may submit as many entries as you wish, but separate entry fees apply for each entry.

 

Download the list of the categories (in PDF).

 

DIVISION A: ENTRIES WITH A PRIOR AWARD FROM REGIONAL, NATIONAL OR INTERNATIONAL COMPETITIONS OR FROM A GA MEMBER ORGANIZATION

 

Please note that to qualify for entry in this division, programs won a prior award from regional, national or international competitions or form a GA member organization. Please note that to be eligible, at least part of the program must have been conducted in 2014, 2013 or 2012.

 

  1. REPUTATION/ BRAND MANAGEMENT/ CSR
    Programs that enhance, promote or improve the reputation of an organization with its publics or key elements of its publics, either proactively or in response to an issue, event or market occurrence.
    Note: Campaigns designed to launch or promote a specific sales/marketing effort should not be entered in this category. Instead, refer to Category 4 or 5
     

 

  1. PUBLIC SERVICE
    Programs that advance public understanding of societal issues, problems or concerns.
    Note: Similar programs conducted principally to enhance an organization’s standing, or to otherwise serve its interests directly, will fall under Category 1
     

 

  1. PUBLIC AFFAIRS
    Programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies so that the entity funding the program benefits.

 

 

  1. CONSUMER MARKETING
    Programs designed to introduce new products or promote existing products to a consumer audience.

 

 

  1. MARKETING BUSINESS TO BUSINESS
    Programs designed to introduce new products or promote existing products or services to a business audience.

 

 

  1. CRISIS COMMUNICATIONS
    Programs undertaken to deal with an unplanned event that required an immediate response.

 

 

  1. ISSUES MANAGEMENT
    Programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy.

 

 

  1. INTERNAL COMMUNICATIONS
    Programs targeted specifically to special publics directly allied with an organization, such as employees, members, affiliated dealers and franchisees.

 

 

  1. INVESTOR RELATIONS
    Programs specifically directed to shareowners, other investors and the investment community.

 

 

  1. EVENTS AND OBSERVANCES
    Programs or events which involve celebrations, real or manufactured, of moments in time. This may include commemorations, observances, openings, or other special activities.

 

 

  1. INTEGRATED COMMUNICATIONS
    Any program that demonstrates leadership of public relations strategies and tactics in a creative and effective integrated campaign, along with other marketing or communications. It must clearly demonstrate the role of public relations along with the integration of other disciplines.

 

 

  1. MEDIA RELATIONS
    Tactics, programs and events driven entirely by media relations for a consumer product or service. Submit press releases, media advisories, pitch letters, requests for coverage, etc. along with a summary that includes measurable objectives and results, such as evidence of the resulting media coverage. Any television and/or radio coverage should be uploaded when submitting the entry.

 

 

 

DIVISION B: ENTRIES INTERNATIONAL IN SCOPE SPANNING AT LEAST TWO COUNTRIES (PRIOR AWARD IS NOT REQUIRED)

 

To qualify for entry in this division, the intended audiences for the program must reside in two or more countries and the program activity must have taken place in two or more countries.

 

  1. GLOBAL COMMUNICATIONS
    Programs that demonstrate effective global communications implemented in more than one country.

 

 

 

DIVISION C: ACADEMIC CASE STUDIES

 

Case studies are a powerful link between pedagogy and the practice of public relations. Written by educators, they are teaching material for grooming the next generation of public relations professionals.

 

Entries can come from tertiary educators from any country and will:
 

  1. Consist of a narrative case study that will be published by the Global Alliance and be considered for selection as an illustrative case in a book on public relations planning and management published by Kogan Page
  2. Include a teaching note
  3. Be topical and relevant to current public relations issues in more than one country
  4. Be engaging in order to deliver an interesting learning experience in the classroom
  5. Support the professionalization of public relations
  6. Adhere to the standards of case studies as described by ecch (http://www.ecch.com/educators/submitcases/guidance/resources) and/or Harvard Business School (http://www.hbs.edu/teaching/case-method-in-practice/resources/case-writing.html)

 

Download the list of the categories (in PDF).