As part of its mission to share knowledge and raise the professional standards of the public relations profession all over the world, the Global Alliance promotes the professional development of public relations professionals, both academics and practitioners, encouraging them to continuously build their skills and keep their competences sharp to maintain a high level of competency.


The Global Alliance partners with Reputation Institute for public relations and communication learning programs, offering the Executive Program on Strategic Reputation Management and the Reputation Leadership Program, two online structured training programs open to GA members and non-GA members. GA members benefit from a 20% discount on the registration fees.