As part of its mission to share knowledge and raise the professional standards of the public relations profession all over the world, the Global Alliance promotes the professional development of public relations professionals, both academics and practitioners, encouraging them to continuously build their skills and keep their competences sharp to maintain a high level of competency.


Global Alliance scholarships


The Global Alliance offers each year a limited number of scholarships for the Executive Master of Science in Communications Management (EMScom), an intensive part-time progam based in Lugano, Switzerland. Designed to reinforce degree candidates' international perspective on management and communication, the EMScom prepares public relations and communication professionals to play a key role in their organization's strategic management, bringing relationships with stakeholders and the public to the center of management policy.designed for communication professionals. 


Research Colloquium


At every WPRF, scholars from across all continents gather for the Research Colloquium, a double-blind reviewed conference. The next Research Colloquium will be held in Toronto, Canada in May 2016.


The 2014 Research Colloquium took place in Madrid on September 21, 2014, a day before the 8th World Public Relations Forum. Researchers, educators, students and academic thought-leaders from around the world were among the 250 attendees gathered to participate to a full day of discussions and presentations on the main theme "Communication with Conscience". The 2014 Research Colloquium aimed to focus on today's communicators’ need to be aware that communication is changing the nature of society and of how people view and practice communication.