Executive Program: Faculty profiles


Dr. Charles Fombrun

Charles is Founder and Chairman of Reputation Institute. He is a former Professor of Management at New York University’s Stern School of Business and at The Wharton School, University of Pennsylvania. Charles is the author of numerous books, including the path-breaking best-seller Reputation: Realizing Value from the Corporate Image, first released by Harvard Business School Press in 1996. Dr. Fombrun has published hundreds of articles in leading management journals, and is the creator of reputation management systems used by many companies around the world.

Kasper Ulf Nielsen

Kasper is Executive Partner of Reputation Institute. Kasper has been engaged in international reputation management since 2000 helping companies in a range of industries such as Pharmaceuticals, Information Technology, Food and Beverage, Public Transportation, and Financial Services. Kasper has made numerous presentations at international conferences on reputation management, as well as published a number of articles. Kasper is also the co-author of the book Introduction to Organizational Theory published in 1999.

Paul Argenti

Paul is Professor of Corporate Communication at the Tuck School of Business at Dartmouth and Faculty Director of Tuck Executive Education’s Leadership and Strategic Impact, Brand and Reputation, and custom programs. He teaches management, corporate responsibility, and corporate communication and has provided consulting and training for hundreds of organizations. Before coming to Tuck in 1981, he taught at the Harvard Business School and Columbia Business School; he has also been a visiting professor in Japan, Finland, the Netherlands, India, and Singapore. The sixth edition of Professor Argenti’s textbook Corporate Communication was published in 2012 and he is completing work on a seminal work entitled Corporate Responsibility. He has written numerous articles for both academic and practitioner journals and appears frequently on radio and television.

Kevin Lane Keller

Kevin is the E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth. He is acknowledged as one of the international leaders in the study of brands, branding, and strategic brand management and has worked on branding projects for some of the world’s most successful brands. Professor Keller’s textbook Strategic Brand Management, now in its fourth edition, has been adopted at top business schools and leading firms around the world. He is also the co-author with Philip Kotler of the all-time best-selling introductory marketing textbook Marketing Management, now in its 14th edition. Prior to joining the Tuck faculty, he taught at Stanford University, University of California at Berkeley and University of North Carolina at Chapel Hill; he has also been a visiting professor at Duke University and the Australian Graduate School of Management.

Anthony Johndrow

Anthony is Managing Partner of Reputation Institute North America. In this role, as well as his previous role as COO of an international Corporate Brand consultancy, Anthony has been involved in reputation management and strategy consulting in Consumer Products, Financial Services, Pharmaceuticals, Biotech, Media, and Information Technology. Anthony has spent more than 14 years in a combination of brand management, general management, corporate communications, and public affairs roles, including stints at Procter & Gamble and The Coca-Cola Company (as founder of The Coca-Cola Think Tank). Since teaching Economics and Statistics as an undergrad at Harvard, Anthony has regularly spoken and written about Branding and Corporate Reputation.

Fernando Prado

Fernando is Managing Partner of Reputation Institute Spain & Latin America and implements reputation management systems in many of the most relevant companies in those countries. Previously, Fernando worked for WPP Group for 10 years (1997-2006) serving in different functions and locations related to brand strategy development. He has developed award winning advertising and brand management strategies, including two “Grand Prix” in Spain: Viajes Iberia (2002) and BBVA (2005). Fernando is considered to be an expert in country branding; he was a member of the advisory group on the institutional project Brand Spain in 2003, and since 2008, he has been promoting internationally the concept of country reputation using Reputation Institute’s Country RepTrak™.