Executive Program overview

Sessions

 

01 The Building Block of Corporate Reputation
Presented by Charles Fombrun
Founder and Chairman, Reputation Institute
 
02 What it Takes to Win in the Reputation Economy
Presented by Kasper Ulf Nielsen
Executive Partner, Reputation Institute
 
03 Communicating Strategically to Enhance Brand and Reputation
Presented by Paul Argenti
Professor of Corporate Communication, Tuck School of Business at Dartmouth
 
04
Strategic Brand Management Part 1 – New Brand Imperatives
Presented by Kevin Lane Keller
E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth
 
05
Strategic Brand Management Part 2 – Building Powerful Brands
Presented by Kevin Lane Keller
E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth
 
06
The Reputation Champion’s Roadmap
Presented by Anthony Johndrow
Managing Partner (North America), Reputation Institute
 
07
Build, Protect, and Measure Corporate Reputation
Presented by Paul Argenti
Professor of Corporate Communication, Tuck School of Business at Dartmouth
 
08
Practical Issues about Reputation Management in International Markets
Presented by Fernando Prado
Managing Director (Spain & Latin America), Reputation Institute
 
09
Responsible Leadership: Reputational Risk and Crisis Management
Presented by Paul Argenti
Professor of Corporate Communication, Tuck School of Business at Dartmouth

 

 

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Click here to view the session schedule

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