This section contains the most significant projects that the Global Alliance has initiated over the last five years.
The Melbourne Mandate is a call to action of new areas of value for public relations and communication management in three main spheres, the character of the organization and its values, the ability of the organization to listen – and its culture and the responsibility of practitioners to society, the organization, their profession and themselves.
The final Melbourne Mandate document has been announced at the 7th World Public Relations Forum in Melbourne (November 18-20, 2012), where almost 800 delegates from 29 countries endorsed the statement.
Project Leaders: Daniel Tisch, Anne Gregory
Project Co-ordinators: Daniel Tisch, Jean Valin
The Stockholm Accords, which defined the role for public relations within organizations, came from a similar global consultation. The results were announced in Stockholm in 2010.
Project Leaders: Daniel Tisch, Toni Muzi Falconi
Establishing the core elements for public relations curricula was the focus of the Curriculum project.
Project Leader: John Paluszek
The Credentials project examined what various professional bodies require so that practitioners can become professionally qualified.
Project Leader: Leonard Pierrette
Ethical public relations covers the code of ethics that each professional association has to agree to before it can become a member of the Global Alliance and the training section provides details of approved training courses.
Project Leader: Jean Valin