Based on the longstanding GAP (Generally Accepted Practices) Study conducted every two years in the United States since 2002, the Global Survey will analyse current practice, trends and new developments in the profession, providing country data and comparative analysis of the practice between countries and continents. This survey will provide a world-centric view of how the public relations profession is evolving in different settings and will help to chart its development in the years to come.
The Global Survey will contain a range of common questions to provide global benchmark information, but also can be customised by each participating country so that they can obtain specific information for their own purposes. The Global Alliance and USC will announce the first participating countries in the next few weeks.
In a context where the public relations profession is growing and changing, this Global Survey is expected to develop into the most important reference point for the profession in the coming years.