Any program that demonstrates leadership of public relations strategies and tactics in a creative and effective integrated campaign, along with other marketing or communications. It must clearly demonstrate the role of public relations along with the integration of other disciplines.
Nanyang Technological University
"NTU's HEY! magazine is a unique print-digital-social product communication tool that we conceptualised and implemented inhouse to reach out directly to NTU’s target audience of prospective and current students, and improve their perceptions of NTU.
It has proven its longitudinal effectiveness and just before its second birthday earlier this year, HEY! won the International Public Relations Association’s Golden World Award in the Publications category. Today, as many communicators grapple with traditional, social and new media forms, HEY! shows how an integrated model of communication can reach out to stakeholders and improve perceptions. As the Global Alliance COMM PRIX accepts only entries from award winners globally, participating in it allows NTU to benchmark our communications with the best in the world."
Dr Vivien Chiong
Director, Corporate Communications Office
Download the work plan of HEY! It's NTU
"Atmosphere Communications is honoured to have been awarded at the prestigious Global Alliance COMM PRIX Awards 2013 for work done on behalf of our client, brandhouse, for the Johnnie Walker campaign: “The One Bottle Store”. We worked closely with our partners to ensure a seamless innovative and strategic campaign which was executed to deliver both widespread coverage and business results. The campaign is now used as one of Diageo’s best practice case study globally which is indeed a wonderful accolade for everyone involved."
Download the work plan of Johnnie Walker One Bottle Store