Entries submitted to this category are programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy.
Winner of COMM PRIX Award
NZ Transport Agency
"The NZ Transport Agency is enormously honoured to be recognized in the 2013 Global Alliance COMM PRIX awards. Our communications approach to the Manawatu Gorge slip recognized that our audience weren’t just bystanders; they had a personal stake in what was happening. By giving the public a front row seat to our restoration effort, we were able to make the whole region understand and come to terms with an unprecedented natural disaster."