The Melbourne Mandate
A new conversation on changing organizations – and changing communication
At the World Public Relations Forum 2012 in Melbourne almost 800 delegates from 29 countries endorsed the Melbourne Mandate, a call to action of new areas of value for public relations and communication management in three spheres:
the character of the organization and its values
the ability of the organization to listen – and its culture
- the responsibility of practitioners to society, the organization, their profession and themselves.
For more information on the process and to read and download the Melbourne Mandate document, visit the Melbourne Mandate blog.