World Public Relation Forum 2014 - Madrid
The Eighth World Public Relations Forum will be held at the Palacio Municipal de Congresos in Madrid, Spain, on September 21-23, 2014, hosted by Dircom, the Spanish association of communication directors. The Forum will focus on the main theme "Communication with conscience".
Research Colloquium (September 21, 2014)
The Global Alliance will feature the 2nd WPRF Research Colloquium in Madrid the day before the main conference.
Business Program (September 22-23, 2014)
Professionals from all over the world will debate the future of public relations and communications and the results of the previous World Public Relations Forum, which took place in Melbourne in 2012 and which saw the participation of over 800 international delegates.
The revolution that communication has undergone in recent years, with a continuous expansion of information and transparency, has triggered radical changes in organisations and their structure. The Forum will be the opportunity to reflect on how to transform the profession, aligned with the changes experienced by organisations, with communication at the heart of the strategy.
Also, we will review leadership and examine how the best leaders understand the power of communication and the responsibility entailed in using it wisely and ethically.
Finally, the conference will propose taking action through communication with conscience, analyzing this concept from the standpoint of transparency, democratisation, co-creation, collaborative economy and social business. Together we will deconstruct and transform communication to set new trends of communication and leadership for a better world.
Click here to view the WPRF Flyer (in PDF)