In recent months, while serving my responsibilities as Chair of the Global Alliance for Public Relations and Communication Management, I had the opportunity to talk with colleagues from five continents and I have participated in PR conferences in Portugal, Norway, Spain, Argentina, Philippines, Indonesia and China. The first conclusion I drew from these experiences is that communicators speak a common language. Although there are different degrees of development, the profession is globalized.
If there’s ever a word to kill a conversation, it’s ethics. Despite our job being all about reputations, we’ve not given ethics the importance and time that it deserves. This is changing, thanks in part to the efforts of a number of associations, including the Global Alliance, the Public Relations Society of America (PRSA), the Public Relations Institute of New Zealand (PRINZ), the International Communications Consultancy Organisation (ICCO), and the International Association of Business Communicators (IABC), there’s a renewed focus on putting ethics at the heart of what we do and why we do it.
Corporate Communications and public relations have a new major challenge.And this challenge has a precise date: 25 May, 2018, the day when the General Data Protection Regulation (GDPR) comes into force.The regulation focuses on the clear and unequivocal protection of people and the dispersion and use of their personal data.
Recently I read with great interest a business journal article about the importance of core focus in organizations. It mentioned the airline industry and in particular, discount airlines, which have been around longer than we might think. In the United States, an organization called People’s Express was among the first of its kind to offer “no frills” air travel. More recently, regional carriers like Southwest and JetBlue have taken this idea to new levels of success. However, with all of their success, others have tried this approach unsuccessfully.
The Global Alliance for Public Relations and Communication Managemenr announces that its Annual General Meeting will take place at the premises of our member Aberje – Brazilian Association for Business Communication - Rua Amália de Noronha, 151 - 6º floor - São Paulo - Brazil 05410-010, on April 6, 2019 at 12 p.m.
The Global Alliance for Public Relations and Communication Management has partnered for the fourth time with The USC Annenberg Center for Public Relations’ 2019 Global Communications survey. Findings from the Survey will inform the 2019 Global Communications Report (GCR).
As the Global Alliance enters its 19th year of service to the international public relations and communication management profession, we extend an invitation for senior leaders to become candidates for the Global Alliance Board.