In recent months, while serving my responsibilities as Chair of the Global Alliance for Public Relations and Communication Management, I had the opportunity to talk with colleagues from five continents and I have participated in PR conferences in Portugal, Norway, Spain, Argentina, Philippines, Indonesia and China. The first conclusion I drew from these experiences is that communicators speak a common language. Although there are different degrees of development, the profession is globalized.
If there’s ever a word to kill a conversation, it’s ethics. Despite our job being all about reputations, we’ve not given ethics the importance and time that it deserves. This is changing, thanks in part to the efforts of a number of associations, including the Global Alliance, the Public Relations Society of America (PRSA), the Public Relations Institute of New Zealand (PRINZ), the International Communications Consultancy Organisation (ICCO), and the International Association of Business Communicators (IABC), there’s a renewed focus on putting ethics at the heart of what we do and why we do it.
Corporate Communications and public relations have a new major challenge.And this challenge has a precise date: 25 May, 2018, the day when the General Data Protection Regulation (GDPR) comes into force.The regulation focuses on the clear and unequivocal protection of people and the dispersion and use of their personal data.
Recently I read with great interest a business journal article about the importance of core focus in organizations. It mentioned the airline industry and in particular, discount airlines, which have been around longer than we might think. In the United States, an organization called People’s Express was among the first of its kind to offer “no frills” air travel. More recently, regional carriers like Southwest and JetBlue have taken this idea to new levels of success. However, with all of their success, others have tried this approach unsuccessfully.
President Paulo Nassar, ABERJE Brazil awards Honorary Life Fellow Membership to Justin Green, Ireland and José Manuel Velasco, Spain. The Global Alliance for Public Relations and Communication Management 17th Annual General Meeting was held on Saturday 6 April in São Paulo, Brazil.
The board of the Global Alliance was invited to participate at Aberje Trends Seminar promoted by GA Member Aberje – Brazilian Association for Business Communication on April 3 and 4 in São Paulo, Brazil. On April 4 there is a special panel on Global Trends in Communication presented by GA Board Members Alastair McCapra, Fiona Cassidy, Jane Gitau, José Manuel Velasco and Justin Green.