The rapid development of vaccines against SARS-CoV 2 signals an end to the COVID-19 pandemic. This ending may not be a happy one for people who have lost loved ones, although it is a relief for all and especially for an economy hit hard by the crisis, largely due to mobility restrictions. We will enter a new period in which optimism for the recovery (of the economy and our lifestyle) will coexist with the fear of a relapse, a mutation or a new virus.

Throughout history practitioners of Public Relations have skilfully met the requirements of communication engagement by using apt tools and techniques whilst traversing the challenges of technological and societal change. As practitioners, we know meeting organisational communication objectives is an important but difficult art, as stakeholder engagement is a complex science which substantiates the fundamental need for education. It’s the same with any profession.

One of IABC’s top priorities is ‘Advancing the Profession’, which includes partnerships with organizations that share our values and goals. With that in mind, I am pleased to share some good news that was announced during yesterday’s Virtual Global Town Hall.

Every October we celebrate Diversity & Inclusion Month, but this year’s observance takes on extra significance and sense of purpose in light of recent events unfolding across the country and throughout the world.