Venice Pledge Reaffirms Global Commitment to Ethical, Human-Centered AI Practices

The Global Alliance for Public Relations and Communication Management is proud to announce the updated Responsible AI Guiding Principles for the PR and Communication Profession, officially ratified by its Board of Directors in June 2025.

These revised principles are the result of a collaborative AI Symposium Workshop Session held in Venice, Italy, hosted by the Global Alliance’sEuropean Regional Council in partnership with FERPI – Italian Federation of Public Relations, as part of the Global Alliance’s Technology, Trends, and Communication Transformation Month in May 2025.

Global Alliance for Public Relations and Communication Management Board of Directors is honored to inform that Page, the premier global professional association for senior strategic communication leaders, is our newest member.

“We are delighted to welcome Page to Global Alliance as our newest member. This endorsement speaks highly of the many wide-sweeping changes implemented by the Board at the new Global Alliance over the past eight years, always putting our members first, continuing to increase their membership benefits, advocating on their behalf and leading the world’s profession. As the confederation of the world's major public relations and communication management associations, organizations and institutions, we now represent over 360,000 practitioners, academics and students across 126 countries worldwide. Page will now be joining our many members from around the world in celebrating 25 years of Global Alliance at The World Public Relations Forum 2026, Nigeria, Africa,” said Prof. Justin Green, Global Alliance President and CEO.

The Global Alliance for Public Relations and Communication Management is proud to announce the launch of its Diversity, Equality and Inclusion (DEI) Month this June 2025, a global initiative aimed at promoting inclusive excellence within the public relations and communication industry.

Throughout the month, the Global Alliance and its member organizations across six continents will spotlight the vital role of DEI in shaping ethical, effective, and sustainable communication.

The African Public Relations Association (APRA), in partnership with the Public Relations Society of Kenya (PRSK), invites communication professionals across Africa and beyond to register for APRA Kenya 2025, the 36th Annual APRA Conference, taking place June 9–13, 2025 at the PrideInn Paradise Beach Resort & Spa in Mombasa, Kenya.

This year’s conference marks a historic milestone—50 years of APRA—celebrating five decades of advancing the public relations profession across Africa. APRA 2025 promises to be a landmark event, drawing delegates including PR professionals, thought leaders, policymakers, and media experts.

Theme: Transforming Africa through Safe and Responsible Digital Communication: Celebrating 50 Years of APRA

The historic setting of Piazza San Marco in Venice, Italy became the epicenter of dialogue and innovation in the field of public relations and communication. The European Communication Summit “Technology, Trends & Communication Transformation”, promoted by the Global Alliance European Regional Council. Held at The Home of The Human Safety Net, the international summit explored how artificial intelligence and ethics are reshaping the future of communication.

The summit opened with welcome remarks from Filippo Nani, President of FERPI, and Prof. Justin Green, President & CEO of Global Alliance, who both highlighted the importance of cross-border collaboration in tackling ethical challenges posed by emerging technologies.

The Global Alliance for Public Relations and Communication Management convened its in-person Board Meeting and Annual General Meeting (AGM) on May 15–16 in Venice, Italy. The meetings were followed by the European Communication Summit hosted by Global Alliance European Regional Council and InspiringPR conference, hosted by Ferpi – the Italian Federation of Public Relations.

The gathering brought together 13 Board Members and the Chief Administrative Officer (CAO) representing a diverse array of countries, including: Ireland, France, USA, New Zealand, Bangladesh, Peru, Malaysia, Philippines, Brazil, Finland, Portugal, Canada, India and Germany.

The Global Alliance for Public Relations and Communication Management is proud to announce that Toni Muzi Falconi of Italian Federation of Public Relations (FERPI) will be honoured at the 2026 World Public Relations Forum (WPRF), hosted by the Nigerian Institute of Public Relations (NIPR) in partnership with the African Public Relations Association (APRA).

In recognition of his outstanding contributions to the global public relations profession, the opening day of WPRF 2026 will be officially named Toni Muzi Falconi Day. A founding member of the Global Alliance and the first chair representing FERPI – the Italian Federation of Public Relations – Falconi has long been a driving force in shaping international public relations dialogue and standards.

The Global Alliance for Public Relations and Communication Management has received a congratulatory message from the African Public Relations Association (APRA) following the successful election of its new Executive Board.

In the letter addressed to Global Alliance President & CEO, Prof. Justin Green, APRA President Arik Karani extended warm congratulations on behalf of APRA’s Executive Council and entire membership. Mr. Karani commended the Global Alliance for its continued commitment to advancing the global public relations and communication profession.

Global Alliance for Public Relations and Communication Management 23rd Annual General Meeting was held on Thursday 15th May 2025 in Venice, Italy. Global Alliance President Prof. Justin Green presented the 2024 Annual Report, which provided an overview of the key activities and initiatives conducted by the Global Alliance in 2024.

The newly elected board of directors will commence their appointments from 1st July 2025. The incoming board includes leading professionals, academics, training and industry association leaders with representation from every continent. Global Alliance is a truly global, diverse and multicultural organisation representing professionals across all religions, cultures, societies and races. 

We're thrilled to announce the release of our landmark research report, "Reimagining Tomorrow: AI in PR and Communication Management."  This comprehensive global study, representing nearly 500 voices from across the PR and communication profession, provides powerful insights into how our industry is navigating the AI revolution. The findings reveal both remarkable opportunities and critical challenges that will shape the future of our profession.

The report highlights a profession at a crossroads: while AI adoption is widespread (91%), only 39.4% of organizations have responsible AI frameworks in place, and PR teams are taking a leading role in AI governance in just 8.2% of organizations. Perhaps most concerning