August 22 2018. For the past six months, following a meeting in Madrid, a task force of leading public relations and communication management organizations has been exploring a new set of principles in ethical practice and exploring ways to promote ethical conduct.

“Today, we are happy to announce that the members of the Global Alliance and IABC have agreed on sixteen principles that should be covered in every code of ethics for our profession. We are also happy to announce that these principles have the support of ICCO, the PRCA UK and PRCA MENA,” said Jose Manuel Velasco, chair of the Global Alliance representing more than sixty organizations. “Our combined efforts will help elevate the profession and promote ethics from a position of strength,” Velasco added.

"The basis of our governments being the opinion of the people, the very first object should be to keep that right; and were it left to me to decide whether we should have a government without newspapers or newspapers without a government, I should not hesitate a moment to prefer the latter.”

~ Thomas Jefferson

This oft-cited quote conveys the fundamental importance of today’s free press despite its articulation before electronic, digital and social media were invented. The dramatic expression by a founding father who was brutally criticized by the media of his time underscores that the standing of a free press transcends politics, geographies or other affiliations.

The government of Kenya has pledged support for ongoing efforts to transform the Public Relations Society of Kenya into a professional institute as the society unveils five-year Strategic Plan.

The transformation, from a Society to an institute will see PRSK pursuing a charter grounded in legislative instruments to further enhance the delivery of professional Public Relations services in Kenya.

The Global Alliance is proud to present you the results of the third edition of the Global Communications Report 2018.

During the Global Alliance for Public Relations and Communication Management’s 16th Annual General Meeting hosted in Oslo, Norway on Saturday April 21 by The Norwegian Communication Association, it elected a new board of directors, taking office July 1 2018. The incoming board includes leading practitioners, academics and industry association leaders, with representation from every continent.

The Global Alliance is today releasing the Global Capabilities Framework for Public Relations and Communication Management, the fruit of a two-year research project led by the University of Huddersfield (UK), with partners in eight countries across six continents, at the 10th edition of the WPRF – World Public Relations Forum in Oslo, Norway.

Participants in this global discussion on codes of ethics agreed to explore ways to enhance and elevate public relations´ reputation as the guardian of trust through the enhancement of codes of ethics and an agreement on an overarching set of principles to guide the profession.

The Global Alliance for Public Relations and Communication Management has partnered for the third time with The USC Annenberg Center for Public Relations’ 2018 Global Communications survey. Findings from the Survey will inform the 2018 Global Communications Report (GCR).

Thank you for joining us in this important undertaking. The survey is open through February 9, 2018.

As the Global Alliance enters its 18th year of service to the international public relations and communication management profession, we extend an invitation for senior leaders to become candidates for the Global Alliance Board.