Chair Message

PR talent just ‘good enough’? Don’t feign surprise

PR talent just ‘good enough’? Don’t feign surprise

PR talent just ‘good enough’? Don’t feign surprise

Is our country unique, or do others face the same challenges? This is the most frequent question I get asked at public relations conferences in every continent. The conferences change (most recently organized by our members CPRP in Argentina, 1 September; the PRomise Foundation in India, 23-24 September, and the Institute of Public Relations in Singapore, 13 October), but the question remains the same. And so does my answer...

Notes from Nairobi

Notes from Nairobi

DECEMBER 2015, CHAIR MESSAGE

Notes from Nairobi - November 2015 saw the first World Conference on Public Relations in Emerging Economies. The Public Relations Society of Kenya - a member of the Global Alliance – had invited the professional community and around 400 delegates gathered in Nairobi, mainly from Africa, Latin America, and Asia.  Regional leaders (like Esther CobbahAmith Prabhu, andAlex Malouf) mixed with global voices (like Paul Holmes and Lord Chadlington) and functional experts (like Moses AloboMichal Wronski and Qureish Noordin).

Teaming up against exasperation

Do you get exasperated by our industry for days on end, too? At times I wonder why we seem perfectly content with raising the alarm on key questions (leadership!? big data!? digitalization?! diversity!?) while remaining blasé about the lack of progress we’re making in answering them.

Not so this year, though. In the past months we’ve made real progress in raising our professional standards. Moreover, we’re getting there in the best of ways: through collaboration across borders, organizations, and functions. The GA was a collaborator in two key pieces of progress:

  • The Commission on Public Relations Education held its Industry-Educator Summit with over 50 professionals and educators. You can find the report here. Together we will create the third generation of The Professional Bond – a guide to the design of undergraduate public relations curriculum. We need to hear from you across the world to make this guide truly global. Have your say by completing the line ‘We need someone with an undergraduate public relations degree who can….’ by clicking here. [Tweet this]
  • AMEC, the International Association for the Measurement and Evaluation of Communication unveiled the Barcelona Principles 2.0. They reflect changes in the media landscape since 2010 and put measurement firmly at the centre of public relations and communication.

The GA strives to make these collaborations truly global. Therefore next on the calendar is the World Conference on Public Relations in Emerging Economies. Join us as a speaker or a delegate and let’s debate issues affecting our industry and communities around the world.  We can only combat exasperation if we keep answering key questions together. 

Gregor Halff, Global Alliance Chair

@GregorHalff