World Public Relations Forum 2016 - Toronto

The 9th edition of the World Public Relations Forum will be held on May 29-31, 2016 in Toronto, Canada, on the theme Communication across cultures and it will be hosted by the Canadian Public Relations Society (CPRS).

The WPRF 2016 will be one of the largest assemblies of public relations and communications professionals from around the world, and a unique opportunity to gather professionals with academics, producing important outcomes for the advancement of the profession. View the news release.

- See more at: http://globalalliancepr.org/website/page/world-public-relations-forum-2016-toronto#sthash.pHCwBtUO.dpuf

Barcelona Principles 2.0 – Updated 2015

It’s been five years since the industry rallied around the Barcelona Declaration of Measurement Principles, agreeing to the first overarching framework for effective public relations (PR) and communication measurement.

The original goal was straightforward: provide guidelines to measure efficacy of communication campaigns; provide a basis to enable the replacement of outdated program measurement models and ultimately to end years of debate as to whether metrics such as AVEs and multipliers should be used. Here are the updated principles and supporting documents.

Teaming up against exasperation

Do you get exasperated by our industry for days on end, too? At times I wonder why we seem perfectly content with raising the alarm on key questions (leadership!? big data!? digitalization?! diversity!?) while remaining blasé about the lack of progress we’re making in answering them.

Not so this year, though. In the past months we’ve made real progress in raising our professional standards. Moreover, we’re getting there in the best of ways: through collaboration across borders, organizations, and functions. The GA was a collaborator in two key pieces of progress:

• The Commission on Public Relations Education held its Industry-Educator Summit with over 50 professionals and educators. You can find the report here. Together we will create the third generation of The Professional Bond – a guide to the design of undergraduate public relations curriculum. We need to hear from you across the world to make this guide truly global. Have your say by completing the line ‘We need someone with an undergraduate public relations degree who can….’ by clicking here. [Tweet this]
• AMEC, the International Association for the Measurement and Evaluation of Communication unveiled the Barcelona Principles 2.0. They reflect changes in the media landscape since 2010 and put measurement firmly at the centre of public relations and communication.

The GA strives to make these collaborations truly global. Therefore next on the calendar is the World Conference on Public Relations in Emerging Economies. Join us as a speaker or a delegate and let’s debate issues affecting our industry and communities around the world.  We can only combat exasperation if we keep answering key questions together. 

Gregor Halff, Global Alliance Chair

@GregorHalff

IABC’s Global Standard

IABC’s Global Standard sets the principles for the communication profession and creates a shared career purpose and path for the industry

IABC’s Global Standard was established to provide a framework for the association’s offerings in the professional development arena. It supports the philosophy of lifelong learning, and provides career structure for communication professionals internationally.

Created by leading thinkers from around the world, the Global Standard provides six principles and a four-tier career path that provides the foundation for IABC’s professional development strategy, as well as underpinning the newly introduced Communication Management Professional (CMP) certification program.

The six principles were established on the basic tenet: engaging audiences with strategy communication.

• Ethics: Communication professionals adopt the highest standards of professional behavior. They act lawfully and without deception, represent their organization truthfully and fairly, and adhere to IABC’s Code of Ethics. Additionally, they communicate with sensitivity to cultural values and believe in ethical communication as a way to build mutual understanding and respect.
   
• Consistency: Acting as the organization’s voice, communication professionals express a single, consistent story for their internal and external audiences. This narrative is clear and compelling, reflects the input and perspectives of diverse stakeholders, and it furthers the organization’s mission. A communication professional integrates information and inspiration for this narrative from people with diverse perspectives and ensures that communications are culturally appropriate.
   
• Context: Communication professionals are deeply familiar with the organization’s internal and external environment. They understand the organization’s vision and goals and how its elements function together. They are able to successfully advocate for their organization because they have a thorough understanding of its political, economic, social, technological, environmental and legal context.
   
• Analysis: Communication professionals research and evaluate how to serve and promote the organization most effectively and then offer recommendations supported by direct and secondary evidence. They develop and implement communication plans and gauge their results using clear qualitative and quantitative measures that can be duplicated.        
   
• Strategy: Using rigor and discipline, a communication professional identifies opportunities and challenges both inside and outside of the organization, and creates thoughtful strategies to address them that enable the achievement of mission and goals. The communication professional systematically manages communication activities, making decisions based on research, analysis, planning and evaluation.
   
• Engagement: Communication professionals foster and nourish relationships with stakeholders who have the potential to change the organization’s results and works with them in ways that support the organization’s mission and goals. They use dialogue to tell the organization’s story and garner support.

Read more about the Global Standard and IABC career path at: https://www.iabc.com/global-standard-2/