Listen to an Ethics discussion with Bent Sorensen and Bonnie Caver on the fourth episode of International Association of Business Communicators (IABC) Advancing the Profession podcast. Advancing the Profession highlights the ongoing work of the dedicated volunteers who serve on the IABC’s international committees. These committees are focused on expanding IABC’s purpose by developing strategic communicators, creating connections and advancing the profession.

As the Global Alliance enters its 21st year of service to the international public relations and communication management profession, we extend an open invitation to all our member organizations to nominate senior leaders to represent their membership organization by becoming a nomination candidate for Global Alliance Executive Board.

The deadline for submitting a completed nomination/application is 17:00hrs GMT on 26th February 2021.

The President of ASEAN PR Network, Mrs. Prita Kemal Gani, MBA, MCIPR, APR recorded a video on ethics supporting Global Ethics Month. ASEAN PR Network is posting ethics related themes through its social media channels.

The role of Ethics in the 2021 Global PR & Communication Model is the webinar that will be streamed live on Monday, 22 February 2021 @ 5 PM GMT. The webinar will be presented by Dr. Ángel Alloza - Academic & Research Director Global Alliance; CEO Corporate Excellence – Centre for Reputation Leadership and Director of "The Global PR & Communication Model 2021” & Dr. Clara Fontán, Director of Intelligence & Knowledge of Corporate Excellence – Centre for Reputation Leadership and Member of The Research Team "The Global PR & Communication Model 2021".

The 2021 webinar cycle “Social Harmony” launched by the Sustainability Office of the Faculty of Communications Sciences, Tourism and Psychology (FCCTP) of Universidad San Martin de Porres (Peru) discussed the importance of ethics at the labor field of the three Professional Schools of Communications Science, Tourism and Psychology.

Please join to the Express Live Sessions of the Global PR & Communication Model 2021 hosted by Global Alliance´s Regional Councils during February and March 2021.

Live Sessions Calendar: Africa Regional Council on 16 February 2021; India-Middle East Regional Council on 18 February 2021; Asia Pacific Regional Council & Latin America Regional Council on 4 March 2021.

Global Alliance President Justin Green will address the issue of ethical standards at the Davos Communications Summit which takes place on Thursday 25th February 2021, from 3pm CET. Speaking on the topic of ‘The Merge Between PR, Advertising and Digital’ Mr Green will highlight the need of our profession to maintain the highest ethical standards, with the continuing integration of these management functions, in an ever changing landscape into the future. The title of this year’s Summit is ‘Leadership During Turbulent Times.’

Global Alliance is now a signatory to the International Declaration of Communications Professionals and Researchers for a Healthier, Viable, Better World. The Declaration has been drawn up by Orbicom, the International network of UNESCO chairs in Communication.

We have agreement from about a third of our membership to deliver ethics-themed content in February, whether that is through repurposing existing, or creating new, content. Thank you to everyone who has shared their plans for Global Ethics Month and the second annual #EthicsMatter campaign.

Your participation in Global Ethics Month matters – please join in to demonstrate to your members the importance of ethics as the foundation of the practice of PR and communications, and as the foundation to truth and trust in today’s world.

The growing importance of sustainability, responsibility and societal consciousness highlights the question of our industry’s impact on the environment but also on social issues. Also, the development of technology and digital methods, are transforming our profession, its purposes, its place in organisations, and its methods.