Communications ethics taps into the core strategic purpose of our profession - to build and maintain trust across key stakeholders. Over the recent years, we have seen extraordinary world events – the turmoil caused by the pandemic and the geopolitical tensions, along with the increased use of innovative technologies like Artificial Intelligence (AI) – bringing new considerations on ethics and challenging the trust.

Dr. Wole Adamolekun, Associate Professor of Mass Communication at Elizade University recorded an exclusive webinar entitled The Ethics of Corporate Social Responsibility webinar to Global Alliance Ethics Month 2023.

It started with #MeToo, before there was #MeToo. Then, for decades she fought to close the pay gap between women’s and men’s wages for equal work, to have the U.S. Supreme Court rule against her Ledbetter v. Goodyear Tire & Rubber Co. discrimination case. Nevertheless, she persisted to inspire the Lilly Ledbetter Fair Pay Restoration Act of 2009, amending the Civil Rights Act of 1964.

The integration of social and digital media in public relations practice has presented an array of ethical dilemmas — a lack of transparency, unreported endorsements, use of bots, consumer privacy breaches, and misrepresentation of a brand or organization are just a few examples.

CIPR – Chartered Institute of Public Relation´s #AIinPR Panel has published a range of industry-leading resources to support public relations professionals upskill. You will find here links of AI and Ethics resources by CIPR.

Over the past few years, we have seen unprecedented combination of world events – the turmoil caused by the pandemic and the geopolitical tensions bringing new considerations on ethics and challenged our trust towards enterprises and organizations – and the future.

What does it take for businesses and organizations to earn the trust of their stakeholders in this new era of moral economy?

Reputation and Intangible Trends. Approaching The Future is an annual report developed by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Estrategias Sostenibles, and Global Alliance for Public Relations and Communication Management as worldwide partner.

As part of Global Alliance Ethics Month Jens Hagelstein and Jeanne Link shared the Insights from two studies about Digital Communication and Ethical Problems:

How do personality, organisation and culture influence ethical perceptions?

How do communication professionals deal with ethical dilemma situations?

March 2023 sees the very first Global Alliance European Regional Summit, which will be held in Lisbon, Portugal on 16-17 March 2023, to celebrate its third global Trends and Transformation Month. 

This summit, organised by the European Regional Council of the Global Alliance for PR and Communications Management, will bring together for the first time PR experts and leaders of major national communications associations from the whole of Europe.

Global Alliance for Public Relations and Communication Management stands with colleagues and the people of Turkey and Syria during this trying time caused by the recent devastating earthquake. We will do everything possible to support you as you rise from the aftermath of this disaster.