Online sessions to feature experts tackling issue on pervasiveness and future of AI in the PR industry
Artificial Intelligence (AI) has been around for some time, but with the introduction of AI-enabled products in recent years (which has since transformed our lives both personally and professionally), more and more people are now saying that robots could soon be taking over our jobs.
The same observation can be said in the PR profession -- where tasks like writing press releases and pitch letters are now slowly being undertaken by generative AI apps like ChatGPT and the like. If you are a PR student or a communications practitioner, how do you prepare for this kind of change? Should you feel threatened or not at all? More importantly, what skills must you focus on to fully embrace AI?
These questions are the key topics that will be discussed by a panel of experts at this year’s “Student and Young Practitioner Month.”