Global Alliance AGM elects new board for 2017-18
When I was a child, I dreamed of travelling all over the world. After reading a book called, "The Seven Wonders of the Ancient World", my imagination soared. At the time, the world comprised 130 countries, some grouped together around the idea of Europe, one that was extremely attractive to a Spaniard. A few decades later, the world is divided into more than 200 territories that have attained the category of states (193 are members of the United Nations) and another 60 are pursuing independence with the goal of achieving statehood.
Brazil is facing the most significant crisis in its history. The country has experienced a great deal of economic turmoil and unprecedented social, political and ethical instability. This has also generated a serious crisis in Corporate Communication because of the impact that these issues have on the country’s identity, image, reputation, its people and institutions. The current situation offers a challenge for communication professionals who will operate in Brazil under the watchful eyes of the global community.
At the core of the Global Alliance (GA) mandate is the raising of global standards for the profession. That is why the GA partnered in 2010 with the Commission on Public Relations Education (CPRE) to map out the road towards a global framework in education. See http://www.commpred.org/firstlook/. Since then we have continued our partnership with the CPRE and are now set to launch new a new education framework which was last published in 2006. A lot has changed since 2006 and so will this new set of recommendations for education in public relations.
We invite public relations and communication professionals to participate in the USC Annenberg's 2017 Global Communications survey, which will provide insights into the current and future state of the global public relations industry.
The data provided by the Global Communications Report, will help PR professionals stay ahead of relevant industry trends and demonstrate the value of the work they do everyday.
Is the public relations profession ready for a rapidly changing technological world?
One of the most powerful global influences on the public relations industry is the rise of smartphones. According to the 2015 Global Mobile Economy Report, half of the world’s population now has a global subscription, compared to just one in five subscribers 10 years ago.