PR talent just ‘good enough’? Don’t feign surprise

PR talent just ‘good enough’? Don’t feign surprise

PR talent just ‘good enough’? Don’t feign surprise

Is our country unique, or do others face the same challenges? This is the most frequent question I get asked at public relations conferences in every continent. The conferences change (most recently organized by our members CPRP in Argentina, 1 September; the PRomise Foundation in India, 23-24 September, and the Institute of Public Relations in Singapore, 13 October), but the question remains the same. And so does my answer...

Does public relations really matter?

Does public relations really matter?

Does public relations really matter? I have rarely been as optimistic as after the World Public Relations Forum 2016 that was co-hosted by the Canadian Public Relations Association and the Global Alliance in Toronto last month: While nationalism and nativism are on the rise globally, we spent 3 days exploring how to improve ‘Communications Across Cultures’.

Global Communications Report

Global Communications Report

Global Communications Report

The new Global Communications Report provides unprecedented insight into the evolution of the global communication industry by analysing emerging trends in talent, structure, compensation and diversity on both the client and agency sides of our global industry. More importantly, the Report helps those entering the PR industry better understand the skills and traits they will need to be successful in our dynamic profession and across markets.

The detailed results were presented at the World Public Relations Forum in Toronto on 29 may 2016.