WORLD PUBLIC RELATIONS & COMMUNICATION AWARDS 2024

The World Public Relations & Communication Awards is a global competition celebrating the most outstanding national and international public relations and communication management programmes and case studies.

It recognizes excellence in campaigns that demonstrate the highest levels of strategic planning, creativity and business results in the organization’s relationship with its stakeholders.

All projects and communication campaigns carried out, designed, initiated, disseminated and/or completed between 1st January 2021 and 31st December 2023 can compete for the World Public Relations & Communication Awards 2024 (even if the start of the communication action is before 1st January 2021).

Are you the best in the World? There’s only one way to find out…

WHAT TO INCLUDE

Your entry must be no longer than 10 pages (single space, font size 12) and cover the criteria outlined for the category you’re entering. Please review the criteria carefully when deciding on which category to enter.

Entries must be submitted on the World Public Relations & Communication Awards online entry platform. Once you’ve selected the category you wish to enter, the text boxes relating to that category will appear.

You will need to upload the following items to complete your entry:

Title of the entry: Make sure your campaign title uses the correct font case (Title Case, Sentence case, etc.). Should you be shortlisted, the title on your submitted campaign will be the one to appear on the perspective certificate.
Summary: 1,000-word text-only describing the program/submission
One PDF file (no more than 10 pages with a maximum size of 10MB) of any detailed supporting materials referenced in the research; analysis, planning including publics, measurable objectives, strategy, tactics communication, execution, production; and evaluation and measurement sections of the 1,000-word summary
Name of the client organization if the entry is submitted by an outside agency or the name of the outside agency if the entry is submitted by a client organisation
One high-res entry image, minimum size is 1MB and maximum is 5MB in JPEG format:
One high-res company logo, maximum size is 1MB in PNG format
One project logo (optional), maximum size is 1MB in PNG format
One video, maximum size is 30MB in MP4 format, between 45 and 90 seconds
Link to the video in high-res. Make sure to use permanent download platforms so that the links don’t expire
Extra supporting material – images, press clippings, videos links – is optional and should be uploaded as one PDF document no more than 10MB

KEY DATES

Entry deadline: 28th June 2024
Shortlist Announced: September 2024
Awards Ceremony: Between 19 to 22November 2024, in Bali, Indonesia during WPRF 2024

COST TO ENTER

€250.00 for all categories, per entry, members of Global Alliance member organizations, except Global Student of the Year category

€125.00 for the Global Student of the Year category, per entry. The entry can be made by the Academic/Educational institution or by student. There are no limits of entries per Academic/Educational Institution.

€300.00 for all categories, per entry, non-members of Global Alliance member organizations.

Wire Transfer Details:
Bank Account
Bank: UBS SA, Gartenstrasse 9, 4052 Basel Switzerland
Account number: 0247 00132533.60G
Clearing: 0247
IBAN: CH96 0024 7247 1325 3360 G
BIC: UBSWCHZH80A

Beneficiary
Global Alliance for Public Relations and Communication Management
Schaffhauserstrasse, 2, Postfach 358
8042 Zurich Switzerland

JUDGING CRITERIA

Entries must address the following criteria:

1. The brief (5 marks): Outline the communications challenge, opportunity or task including the organisation’s goals and objectives and how the campaign was expected to contribute to achieving these outcomes.

2. Research (10 marks): Explain the research undertaken to understand the issue - for example desk research, interviews, surveys and media audits - and the insights derived from this.

3. SMART Objectives (15 marks): Provide communications objectives that are Specific, Measurable, Achievable, Relevant and Time-bound.

4. Publics (5 marks): Identify each public and their relevance to the campaign.

5. Messages (5 marks): How the messages were appropriate and relevant to the objectives and audiences.

6. Communications Strategy (20 marks): Provide a clear overarching strategy that guided tactical development and execution.

7. Execution (20 marks): How the campaign rolled out creatively and tactically linking executional elements back to the umbrella strategy.

8. Evaluation (20 marks): How the campaign achieved its goals and SMART objectives.

‘Global Student of the Year’ entries must address the following criteria:

1. Achievements & reflection (35 marks): Tell us what motivates and drives you, and how you and your work contribute to the future of public relations/strategic communication thinking and practice. Include examples of how you’ve contributed to greater engagement and connection between learning and industry, including how you may have challenged traditional thinking and approaches. Critical self-reflection is encouraged.

2. Illustrative body of work (30 marks): Detail two-three outputs or work samples from the past two to five years that you are most proud of and how you believe these have challenged existing and/or shaped future thinking.

3. Ambition (10 marks): Explain your goals and objectives for the next 12-24 months, relating to the work that is reflected in the nomination.

4. Testimonials (25 marks): Provide up to three testimonials supporting your entry. These may include students, academics, colleagues, peers, line managers, industry organisations, project partners or other stakeholders, who will be required to sign the entry.

‘Global Public Relations Rising Star of the Year’ and ‘Global Public Relations Practitioner of the Year’ entries must address the following criteria:

1. Achievements (30 marks): Tell us about you, what gets you up each morning, your strategies for success and key professional achievements during the judging period. Include how you have contributed to your organisation’s success and the development of others within the industry.

2. Body of work (30 marks): Detail two/three examples of work during the year that you’re most proud of and your role in its creation and execution.

3. Professional Development (10 marks): Outline how you have continued your own professional development.

4. Ambitions (10 marks): Explain your goals for the next 12 months.

5. Testimonials (20 marks): Provide three testimonials supporting your entry. These may include managers, colleagues, direct reports, clients, media or other stakeholders.

‘Global Public Relations Association of the Year’, ‘Global Public Relations Training and/or Research Organisation of the Year’ and ‘Global Public Relations Academic or Educational Institution of the Year’ entries must address the following criteria:

1. Achievements (25 marks): Tell us about your organisation, what makes you unique, your strategies for success and key achievements during the judging period.

2. Body of Work (25 marks): Detail two/three pieces of work during the year that you’re most proud of including the brief, insights, strategy, creative, execution and outcomes.

3. Business and Financial Performance (25 marks): Outline your business and financial performance during the year with a statement from your head of finance or accountant endorsing its accuracy.

4. Testimonials (25 marks): Provide three testimonials supporting your entry. These may include staff, clients, media or other stakeholders.

The judges will evaluate each entry based on its merit and success at achieving stated objectives. If the members of the judging panel are of the opinion that a sufficiently high standard has not been attained in any of the categories, the award in that category will be withheld.

The decision of the Judges is final and no correspondence will be entered into.

TOP TIPS:

Provide detailed information on publics.
Use SMART objectives.
Do not use Advertising Value Equivalents (AVEs) as a form of Measurement.
Don’t assume any prior knowledge on the part of the Judges i.e. explain context of the work.
Be explicit about what is special, what is excellent, about your entry.
Attention to detail needs to be displayed in terms of spelling, grammar, readability, understanding of the criteria and presentation of results.
No campaign costs ‘nothing’. At the least, you need to provide an indication of staff hours/time.
Make sure your supporting document does just that – supports. Your entry should not rely on information within your supporting document as this is not scored by the judges.

FAQ’s

Who is eligible to enter?
The World PR & Communication Awards are open to any organisation, company or individual connected to, or working within, the public relations or communications industries in any country.

Please note you do not have to be a member of the Global Alliance for Public Relations and Communication Management.

Any previous campaign winner of the World Public Relation and Communication Awards cannot enter the same campaign into the same category. However, winning campaign can be submitted for other categories.
What are the deadlines for entry submission?
Entry deadline is 1800hrs GMT, 28th June 2024.
What is the time frame for work entered?
All eligible work must be implemented, published or broadcast between 1st January 2021 and 31st December 2023. Long-term strategies developed prior to 1st January 2021 are eligible for entry.
How much does it cost to enter?
€250.00 for all categories, per entry, members of Global Alliance member organizations, except Global Student of the Year category

€300.00 for all categories, per entry, non-members of Global Alliance member organizations, except Global Student of the Year category

€125.00 for the Global Student of the Year category, per entry. The entry can be made by the Academic/Educational institution or by student. There are no limits of entries per Academic/Educational Institution.
What are the payment methods?
Payment must be made online via either internet banking or credit/debit card through the awards platform. Payment must be received before 1800hrs GMT 28th June 2024 or submitted entries will be withdrawn from judging.
Which languages are acceptable for submissions?
English as the official language of the Global Alliance for Public Relations and Communication Management.
What judges look for?
Judges evaluate all entries according to various criteria, including key elements of a communication plan based on standards like RPIE formula (R: Research – analysis of the situation; P: Planning – goals-publics-objectives-strategies and tactics; I: Implementation – execution and communication; E: Evaluation), as well as the overall quality of the entry.
Can I enter multiple campaigns?
Yes, you can enter as many campaigns/projects as you like. Be aware that each submission is an independent submission, even if running with the same campaign. You’ll be charged for the number of submissions you enter.
Can I enter the same work in more than one category?
Yes, you can enter additional entries for the same work, campaign or project in multiple categories. There is no restriction on the number of categories you can enter for a single piece of work.
How to enter the awards?
Entries will be submitted on the World Public Relations & Communication Awards online submission platform. You will be asked to register an account, select a category, submit your entry files and pay for your entry to be judged. Payment must be received by 1800hrs GMT 28th June 2024 or submitted entries will be withdrawn from judging.
I’d like to submit my work in multiple categories. Can I modify the entries to suit each category?
Yes, you are encouraged to write each of your entries specifically to the category. You can have different entry titles for your entries.
Why do I have to upload an image as part of my entry?
We ask all entrants to provide a photo, logo or other image that represents their entry. This image may be used in promotion of the awards generally and to represent your entry in any promotion or publicity of winners, should your entry prove to be a winner. It may also be used as a representative image for your entry during the World Public Relations & Communication Awards Ceremony.
I have to change one item of the entry. Can I go back and modify the materials submitted?
You can view your entries as well as edit them until they are locked in.
An entry is locked in once the payment is made. Post payment the entry CANNOT be edited. Therefore, it is recommended that you have your work prepared and checked in a document.
I am having problems filling in the application on the World Public Relations & Communication Awards platform, what do you recommend?
If you are having problems filling in the application, try another browser. Microsoft no longer support Internet Explorer and recommends using Microsoft Edge. Other browsers that can be used are Google Chrome or Firefox and Safari.
It is taking a long time for the application form to submit, what can I do?
The earlier you submit your entry, the less busy the World Public Relations & Communication Awards platform will be. Submitting forms can use a considerable amount of bandwidth, and we receive heavy traffic on the World Public Relations & Communication Awards platform on the entry deadline day. Therefore, if you can submit your entry at an earlier date, there would be less lag and you will have more time to relax.
Can I enter my work as confidential?
Global Alliance is aware that public relations work can be of a sensitive nature. If you mark your entry as confidential, and are judged a finalist or winner, only the title and synopsis will be showcased.

If you do not wish to identify a client, you may refer to them as “the client” or “our client” in the synopsis. Furthermore, specific segments of the entry – financial information for example – may be marked as confidential.

As with all entries, a confidential entry is only viewed by the individuals involved in the judging process.

The World Public Relations & Communication Awards case studies are an invaluable resource of local examples that showcase the breath of activity in the industry. It is therefore recommended that members do not classify their entries ‘confidential’ unless the work is of a highly sensitive nature.
Can an entry be withdrawn?
Entries can be withdrawn; however, the Global Alliance for Public Relations and Communication Management must receive written confirmation that the entry be withdrawn by the payment deadline date.
When will the finalists be announced?
Finalists will be announced in September 2024.
When is the World Public Relations & Communication Awards Ceremony?
The 2024 World Public Relations & Communication Awards Ceremony will be held in between 19 to 22 November 2024 in Bali, Indonesia during WPRF 2024. Full details will be announced closer to the event.
What if my entry wins?
Each winning entry can collect their trophy and Certificate at the World Public Relations & Communication Awards 2024.
Case studies of select winning entries are prepared and shared through Global Alliance channels.
Global Alliance announces winners with a news release on website, newsletter, and through social media.

TERMS & CONDITIONS OF PARTICIPATION

The Global Alliance’s principles state that a profession is distinguished by certain characteristics or attributes, including:

Mastery of a particular intellectual skill through education and training;
Acceptance of duties to a broader society than merely one’s clients/employers;
Objectivity;
High standards of ethical conduct and performance.

The Global Alliance Awards program is guided by these principles and all participants are expected to be familiar with, and conduct themselves according to the Global Alliance’s principles, which include a commitment:

To conduct ourselves professionally, with integrity, truth, accuracy, fairness and responsibility to our clients, our client publics and to an informed society;
To improve our individual competence and advance the knowledge and proficiency of the profession through continuing education and research and, where available, through the pursuit of professional accreditation;
To adhere to the principles of the Code of Professional Standards for the Practice of Public Relations and Communication Management.

In respect of these core principles of the Global Alliance for Public Relations and Communication Management, participants in the Global Alliance Awards agree that they are in compliance with the GA Code of Ethics as well as the specific terms and conditions of the Global Alliance Awards programme.

For Entrants

Permissions: Entrants agree that they have acquired all necessary permissions to submit the entry, to use and disclose the materials that are submitted, as well as any permission that may have been necessary to enter the World Public Relations & Communication Awards.

Ethical Standards: Entrants agree that their work complies with the ethical standards of the profession, as embodied in the Global Alliance Code of Ethics.

Ownership of Entry: Entries and accompanying materials become the property of the Global Alliance for Public Relations and Communication Management.

Publications of Entries: All entries will be kept in the Global Alliance’s database and winning entries will be made available to visitors to Global Alliance’s website for professional reference and may be used in whole or in part for other Global Alliance uses, such as but not limited to blogs. The submission of academic case studies and the payment of entry fees do not guarantee the publication of the entries.

Confidentiality: Entrants may designate portions of their submission as confidential. These portions will be removed from winning submissions prior to the publication on the Global Alliance website and other Global Alliance platforms.

Integrity: Entrants attest that the full submission, including the entry and work underlying the entry, is accurate and truthful.

Decisions: Entrants have the right of appeal the judges' decision to the Global Alliance Board of Directors. All decisions rendered by the board shall be final.

Fees: The Global Alliance for Public Relations and Communication Management is a not-for-profit organization and fees charged help fund the Global Alliance. There shall be no refunds of fees paid under the World Public Relations & Communication Awards. Payments for all entries must be received by 1800hrs GMT 28th June 2024. Entries for which payment is not received by the payment deadline will not be eligible for the World Public Relations & Communication Awards 2024 and any fees received after the deadline will be returned to the entrant.

Repeal of Award: Should the Global Alliance for Public Relations and Communication Management become aware, after an award has been granted, that the entrant was in violation of the terms and conditions of this program, the Global Alliance reserves the right to repeal the award that has been granted and entrants agree that in such cases they will, at the request of the Global Alliance, return the award and cease to state that they have won a World Public Relations & Communication Awards.

For Judges

Conflict of Interest: Judges attest that they have no personal or professional conflict that could possibly impede them serve as impartial evaluators of the materials under review. If in doubt, judges have an obligation to err on the side of caution and raise possible conflicts with the Global Alliance staff.

Confidentiality: Judges agree that they will respect the work done by entrants. Judges agree that they will not reveal any aspect of their assessment prior to formal public announcement of the winners and that they will avoid any statements, in any manner or forum, that could be interpreted as disparaging of entrants.

01. The judges may choose not to award a winner in any category at their discretion.

02. The winner of a category with the highest percentage score must obtain a minimum of 70%.

Global judging panel will be announced post-closing entry date.

SUBMIT ENTRY

Please email any questions to: cao@globalalliancepr.org

HELPDESK: premios@apce-suporte.freshdesk.com

World PR & communication Award 2023 Edition

World Public Relations & Communication Awards 2023 Edition

Best Diversity & Inclusion Campaign

Best Ethics, Integrity & Compliance Campaign

Winner: Integrity Commitment inside and outside BRF | BRF | Brazil
Finalists:
NITDA’s Social Media Code of Practice | NITDA - National Information Technology Development Agency + Image Merchants Promotion Limited | Nigeria

Best ESG Campaign

Best Corporate Reputation

Best Trends and Communication Transformation

Best Education & Training Campaign

Best Consumer/Customer Relations Campaign

Winner:
Your Shade of Beautiful | Nivea South Africa + DNA Brand Architects | South Africa
Finalists:
Medieval Crime Trilogy Melchior the Apothecary | Taska Film, Apollo Film Productions, Nafta Films, Hansafilm, Hea Film, Trikk Film, Global Screen + OÜ Agenda Public Relations | Estonia
Real-Time Economy Portal Caixabank Research | Caixabank + Prodigioso Volcán | Spain

Best Media Relations and Influencers Campaign

Best Internal Communication Campaign

Best Public Service Relations Campaign

Best Not-for-profit Campaign

Best Event

Best Audiovisual

Best Digital and Social Media

Best Publication

Best Global Student of the Year

Winner:
Parvathy Manoj | School of Communications & Reputation | India
Finalists:
Elijah Maleachi Hutagol | LSPR Institute of Communication and Business, Jakarta | Indonesia

Best Global Public Relations Rising Star of the Year

Winner:
Don Tan, Creative Lead/Senior Assistant Director | Nanyang Technological University, Singapore | Singapore

Best Global Public Relations Practitioner of the Year

Winner:
Ron F. Jabal, CEO of PAGEONE Group | PAGEONE Media & Communications | Philippines
Finalists:
Rui Cabrita, Head of Global Corporate Communication of EDP | Associação Portuguesa de Comunicação de Empresa | Portugal
Vivien Chiong, Chief Communication Officer of NTU | Nanyang Technological University, Singapore | Singapore

Best Global Public Relations Association of the Year

Best Global Public Relations Academic or Educational Institution of the Year

Winner:
School of Communications & Reputation | India
Finalists:
LSPR Institute of Communication & Business | LSPR Institute of Communication and Business, Jakarta | Indonesia
University of Liberal Arts Bangladesh | Bangladesh