WORLD PUBLIC RELATIONS & COMMUNICATION AWARDS 2023
The World Public Relations & Communication Awards is a global competition celebrating the most outstanding national and international public relations and communication management programmes and case studies.
It recognizes excellence in campaigns that demonstrate the highest levels of strategic planning, creativity and business results in the organization’s relationship with its stakeholders.
See below the announcement of the winners of the World Public Relations and Communication Awards. The Awards Ceremony was held on September 21st, 2023, at 18:30 IST (India Standard Time)/ 14:00 (GMT +1 Lisbon/London Time) at the ITC Grand Chola Hotel, located at 63, Anna Salai, Little Mount, Guindy, Chennai, 600032, India.
The list of winners can be found here.
FINALISTS
01. Diversity & Inclusion Campaign
Inclusivity in ICT: From Fiction to Reality | Tietoevry + TBWA Helsinki | Finland
Nivea Your Shade of Beautiful | DNA Brand Architects | South Africa
The Polite Type | Tietoevry + TBWA Helsinki | Finland
02. Ethics, Integrity & Compliance Campaign
Integrity Commitment inside and outside BRF | BRF | Brazil
NITDA’s Social Media Code of Practice | NITDA - National Information Technology Development Agency + Image Merchants Promotion Limited | Nigeria
03. ESG Campaign
Freight belongs on rail | DB Cargo /Transfesa Logistics | Germany/Spain/ UK
Inclusivity in ICT: From Fiction to Reality | Tietoevry + TBWA Helsinki | Finland
The Polite Type | Tietoevry + TBWA Helsinki | Finland
04. Corporate Reputation
PR for leadership - Eurocash's new strategy | Eurocash Group + PR Hub | Poland
Smart Taproom | Plzeňský Prazdroj + Svengali Communications | Czech Republic
The funeral sector, in the spotlight during COVID | Mémora | Spain
05. Trends and Communication Transformation
MakeITSafePH | Globe Group | Philippines
The 2021 ATU-ITU Africa Innovation Challenge | ATU - African Telecommunications Union + Cause-Impact Limited | Kenya
Velo-city: Impactful post-pandemic comms strategy | EMEL + Lisbon Project | Portugal
06. Education & Training Campaign
FinGreen: Financial Literacy For All | QNET + Newmark Group Limited | Ghana
La Semana Redonda | ECOEMBES | Spain
Recharge Yourself | ABB, Eesti Energia, Fermi Energia, LHV, Metrosert, Nordecon + OÜ Agenda Public Relations | Estonia
07. Consumer/Customer Relations Campaign
Medieval Crime Trilogy Melchior the Apothecary | Taska Film, Apollo Film Productions, Nafta Films, Hansafilm, Hea Film, Trikk Film, Global Screen + OÜ Agenda Public Relations | Estonia
Real-Time Economy Portal Caixabank Research | Caixabank + Prodigioso Volcán | Spain
Your Shade of Beautiful | Nivea South Africa + DNA Brand Architects | South Africa
08. Media Relations and Influencers Campaign
#HablemosdeCookies | AVAST + MarketCross | Argentina/Brazil
#KitaSATUIndonesia | PT Astra International Tbk | Indonesia
Sounds of My Heritage | Tastic, Tiger Brands + DNA Brand Architects | South Africa
09. Best Internal Communication Campaign
CAE360: an intranet built by and for CAE employees | CAE | Canada
Passion for Customer | MediaMarkt + Mostaza Comunicación | Spain
The Best Place to Be | Liberty Seguros | Spain
10. Public Service Relations Campaign
Bairro de Benfica | Junta de Freguesia de Benfica | Portugal
GOOLAY vs. GULAY (Vegetables vs. Vegetables) | PAGEONE Media & Communications | Philippines
#WearItForMe | MTN Group + Magna Carta Reputation Management Consultants | South Africa
11. Best Not-for-profit Campaign
Climb With Charlie Bird | Paul Allen & Associates PR | Ireland
GIRA - Bicicletas de Lisboa | EMEL | Portugal
Ukraine. To North For Truth | Torres y Carrera Consultores de Comunicación | Spain
12. Best Event
(Con)Fábula | Fundación Gabo + Prodigioso Volcán | Spain
Employe Curbside Service Award Ceremonies | Orange County Government | United States
Rios Dominicanos. Redes de vida launch event | Banco Popular Dominicano | Dominican Republic
13. Best Audiovisual
La travesía de Elena - Elena's Journey | Lundbeck + Prodigioso Volcán | Spain
Redes de Vida | Banco Popular Dominicano | Dominican Republic
Rios Dominicanos App | Banco Popular Dominicano | Dominican Republic
14. Best Digital and Social Media
Always On | Kenya Civil Aviation Authority + Peterson Integrated Communications Limited | Kenya
My dear Slovaks | Slovenska sporitelna + Zaraguza | Slovakia
RCBC Project NOW - No More Mañana | Rizal Commercial Banking Corporation | Philippines
15. Best Publication
2022 L’Oréal Annual Report | L'Oréal + EPOKA | France
AR you ready for HEY! | Nanyang Technological University, Singapore | Singapore
Rios Dominicanos. Redes de Vida | Banco Popular Dominicano | Dominican Republic
16. Global Student of the Year
Elijah Maleachi Hutagol | LSPR Institute of Communication and Business, Jakarta | Indonesia
Parvathy Manoj | School of Communications & Reputation | India
17. Global Public Relations Rising Star of the Year
Don Tan, Creative Lead/Senior Assistant Director | Nanyang Technological University, Singapore | Singapore
18. Global Public Relations Practitioner of the Year
Ron F. Jabal, CEO of PAGEONE Group | PAGEONE Media & Communications | Philippines
Rui Cabrita, Head of Global Corporate Communication of EDP | Associação Portuguesa de Comunicação de Empresa | Portugal
Vivien Chiong, Chief Communication Officer of NTU | Nanyang Technological University, Singapore | Singapore
19. Global Public Relations Association of the Year
APCE | Associação Portuguesa de Comunicação de Empresa | Portugal
Vietnam Public Relations Network | Vietnam Public Relations Network | Vietnam
ZIPRC | Zambia Institute of Public Relations and Communication | Zambia
21. Global Public Relations Academic or Educational Institution of the Year
LSPR Institute of Communication & Business | LSPR Institute of Communication and Business, Jakarta | Indonesia
School of Communications & Reputation | India
University of Liberal Arts Bangladesh | Bangladesh
The Awards Ceremony will take place on Thursday, September 21st, 2023, at 18:30 IST (India Standard Time)/ 14:00 (GMT +1 Lisbon/London Time) at the ITC Grand Chola Hotel, located at 63, Anna Salai, Little Mount, Guindy, Chennai, 600032, India.
CATEGORIES
01. Diversity & Inclusion Campaign: This award recognises a successful public relations campaign aimed to promote inclusivity and/or dismantle discrimination for racial, ethnic, religious, disability or sexual orientation and gender differences.
02. Ethics, Integrity & Compliance Campaign: This award recognises a successful public relations campaign or project which approaches and delivers the work in an ethical and socially responsible way.
03. ESG Campaign: This award recognises a successful public relations campaign that enhances an organization’s reputation and demonstrates a business approach to initiatives that positively impact society delivering environmental and social benefits to stakeholders.
04. Corporate Reputation: This award recognises a successful public relations campaign or project with the focus in the area of intangible’s management that try to achieve trust and recognition of their stakeholders.
05. Trends and Communication Transformation: This award recognises a successful public relations and communication strategy that respond to the concerns of communities and initiates positive changes in business models and organisations.
06. Education & Training Campaign: This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the education sector, as well as those that promote an education service, product or initiative in any sector.
07. Consumer/Customer Relations Campaign: This award recognises a successful public relations campaign aimed to promote a product or service in any business sector.
08. Media Relations and Influencers Campaign: This award recognises the successful use of media relations or influencers in a wider public relations context to achieve the business objectives.
09. Best Internal Communication Campaign: This award recognises the successful engagement of internal stakeholders (employees, members, affiliated dealers and franchisees) through ongoing strategic relations and objectives.
10. Public Service Relations Campaign: This award recognises a successful programme that advance public understanding of societal issues, problems or concerns.
11. Best Not-for-profit Campaign: This award recognises a successful programme of a not-for-profit organization that advance public understanding of societal issues, problems or concerns.
12. Best Event: This award recognises a successful live/virtual/hybrid event organised in support of a public relations campaign for an internal or external audience.
13. Best Audiovisual: This award recognises a successful communication vehicle for an internal or external audience, such as video, film, webinars, podcasts, images, sound, apps, powerpoint presentations, infographics or other interactive content.
14. Best Digital and Social Media: This award recognises a successful communication vehicle that engages either with an internal or external audience through earned, owned and paid media, such as social media platforms, blogs or other digital tools.
15. Best Publication: This award recognises a printed or digital publication aimed at either an organisation's external audience or internal stakeholders to meet specific public relations objectives as a one-off project or as part of a wider engagement campaign.
16. Global Student of the Year: This award is open to undergraduate and postgraduate students currently studying public relations/strategic communication or have graduated since 2019. This category is designed to highlight excellence in achievement and advancement during their years of study, including the commitment to engage with and seek to shape the future of the industry beyond the classroom.
17. Global Public Relations Rising Star of the Year: This award is open to young professionals (aged 40 and below) who’s work in the public relations and communication industry has been highlighted as outstanding and promisor by its senior peers.
18. Global Public Relations Practitioner of the Year: This award is open to professionals with at least 20 years of experience demonstrating an outstanding work in the public relations and communication industry, that prove to push the profession forward.
19. Global Public Relations Association of the Year: This award is open to associations with an outstanding work in the public relations and communication industry, that prove to push the profession forward.
20. Global Public Relations Training and/or Research Organisation of the Year: This award is open Training & Research organisations with an outstanding work in the public relations and communication industry, that prove to push the profession forward.
21. Global Public Relations Academic or Educational Institution of the Year: This award is open to Academic Institution with an outstanding work in the public relations and communication industry, that prove to push the profession forward.
KEY DATES
Entry deadline: 31st July 2023
Shortlist Announced: 22nd August 2023
Awards Ceremony: 21st September 2023
JUDGING CRITERIA
Entries must address the following criteria:
1. The brief (5 marks): Outline the communications challenge, opportunity or task including the organisation’s goals and objectives and how the campaign was expected to contribute to achieving these outcomes.
2. Research (10 marks): Explain the research undertaken to understand the issue - for example desk research, interviews, surveys and media audits - and the insights derived from this.
3. SMART Objectives (15 marks): Provide communications objectives that are Specific, Measurable, Achievable, Relevant and Time-bound.
4. Publics (5 marks): Identify each public and their relevance to the campaign.
5. Messages (5 marks): How the messages were appropriate and relevant to the objectives and audiences.
6. Communications Strategy (20 marks): Provide a clear overarching strategy that guided tactical development and execution.
7. Execution (20 marks): How the campaign rolled out creatively and tactically linking executional elements back to the umbrella strategy.
8. Evaluation (20 marks): How the campaign achieved its goals and SMART objectives.
‘Global Student of the Year’ entries must address the following criteria:
1. Achievements & reflection (35 marks): Tell us what motivates and drives you, and how you and your work contribute to the future of public relations/strategic communication thinking and practice. Include examples of how you’ve contributed to greater engagement and connection between learning and industry, including how you may have challenged traditional thinking and approaches. Critical self-reflection is encouraged.
2. Illustrative body of work (30 marks): Detail two-three outputs or work samples from the past two to five years that you are most proud of and how you believe these have challenged existing and/or shaped future thinking.
3. Ambition (10 marks): Explain your goals and objectives for the next 12-24 months, relating to the work that is reflected in the nomination.
4. Testimonials (25 marks): Provide up to three testimonials supporting your entry. These may include students, academics, colleagues, peers, line managers, industry organisations, project partners or other stakeholders, who will be required to sign the entry.
‘Global Public Relations Rising Star of the Year’ and ‘Global Public Relations Practitioner of the Year’ entries must address the following criteria:
1. Achievements (30 marks): Tell us about you, what gets you up each morning, your strategies for success and key professional achievements during the judging period. Include how you have contributed to your organisation’s success and the development of others within the industry.
2. Body of work (30 marks): Detail two/three examples of work during the year that you’re most proud of and your role in its creation and execution.
3. Professional Development (10 marks): Outline how you have continued your own professional development.
4. Ambitions (10 marks): Explain your goals for the next 12 months.
5. Testimonials (20 marks): Provide three testimonials supporting your entry. These may include managers, colleagues, direct reports, clients, media or other stakeholders.
‘Global Public Relations Association of the Year’, ‘Global Public Relations Training and/or Research Organisation of the Year’ and ‘Global Public Relations Academic or Educational Institution of the Year’ entries must address the following criteria:
1. Achievements (25 marks): Tell us about your organisation, what makes you unique, your strategies for success and key achievements during the judging period.
2. Body of Work (25 marks): Detail two/three pieces of work during the year that you’re most proud of including the brief, insights, strategy, creative, execution and outcomes.
3. Business and Financial Performance (25 marks): Outline your business and financial performance during the year with a statement from your head of finance or accountant endorsing its accuracy.
4. Testimonials (25 marks): Provide three testimonials supporting your entry. These may include staff, clients, media or other stakeholders.
The judges will evaluate each entry based on its merit and success at achieving stated objectives. If the members of the judging panel are of the opinion that a sufficiently high standard has not been attained in any of the categories, the award in that category will be withheld.
The decision of the Judges is final and no correspondence will be entered into.
TERMS & CONDITIONS OF PARTICIPATION
The Global Alliance’s principles state that a profession is distinguished by certain characteristics or attributes, including:
- Mastery of a particular intellectual skill through education and training;
- Acceptance of duties to a broader society than merely one’s clients/employers;
- Objectivity;
- High standards of ethical conduct and performance.
The Global Alliance Awards program is guided by these principles and all participants are expected to be familiar with, and conduct themselves according to the Global Alliance’s principles, which include a commitment:
- To conduct ourselves professionally, with integrity, truth, accuracy, fairness and responsibility to our clients, our client publics and to an informed society;
- To improve our individual competence and advance the knowledge and proficiency of the profession through continuing education and research and, where available, through the pursuit of professional accreditation;
- To adhere to the principles of the Code of Professional Standards for the Practice of Public Relations and Communication Management.
In respect of these core principles of the Global Alliance for Public Relations and Communication Management, participants in the Global Alliance Awards agree that they are in compliance with the GA Code of Ethics as well as the specific terms and conditions of the Global Alliance Awards programme.
For Entrants
Permissions: Entrants agree that they have acquired all necessary permissions to submit the entry, to use and disclose the materials that are submitted, as well as any permission that may have been necessary to enter the World Public Relations & Communication Awards.
Ethical Standards: Entrants agree that their work complies with the ethical standards of the profession, as embodied in the Global Alliance Code of Ethics.
Ownership of Entry: Entries and accompanying materials become the property of the Global Alliance for Public Relations and Communication Management.
Publications of Entries: All entries will be kept in the Global Alliance’s database and winning entries will be made available to visitors to Global Alliance’s website for professional reference and may be used in whole or in part for other Global Alliance uses, such as but not limited to blogs. The submission of academic case studies and the payment of entry fees do not guarantee the publication of the entries.
Confidentiality: Entrants may designate portions of their submission as confidential. These portions will be removed from winning submissions prior to the publication on the Global Alliance website and other Global Alliance platforms.
Integrity: Entrants attest that the full submission, including the entry and work underlying the entry, is accurate and truthful.
Decisions: Entrants have the right of appeal the judges' decision to the Global Alliance Board of Directors. All decisions rendered by the board shall be final.
Fees: The Global Alliance for Public Relations and Communication Management is a not-for-profit organization and fees charged help fund the Global Alliance. There shall be no refunds of fees paid under the World Public Relations & Communication Awards.
Repeal of Award: Should the Global Alliance for Public Relations and Communication Management become aware, after an award has been granted, that the entrant was in violation of the terms and conditions of this program, the Global Alliance reserves the right to repeal the award that has been granted and entrants agree that in such cases they will, at the request of the Global Alliance, return the award and cease to state that they have won a World Public Relations & Communication Awards.
For Judges
Conflict of Interest: Judges attest that they have no personal or professional conflict that could possibly impede them serve as impartial evaluators of the materials under review. If in doubt, judges have an obligation to err on the side of caution and raise possible conflicts with the Global Alliance staff.
Confidentiality: Judges agree that they will respect the work done by entrants. Judges agree that they will not reveal any aspect of their assessment prior to formal public announcement of the winners and that they will avoid any statements, in any manner or forum, that could be interpreted as disparaging of entrants.
01. The judges may choose not to award a winner in any category at their discretion.
02. The winner of a category with the highest percentage score must obtain a minimum of 70%.
03. The 2023 International Judging Committee:
Amith Prabhu (India)
Ana Pista (Philippines)
Ángel Alloza (Spain)
Dr. Amybel Sánchez de Walther (Peru)
Béatrice Guay (Canada)
Boy Kelana Soebroto (Indonesia)
Fiona Cassidy (New Zealand)
Gesille Buot (Indonesia)
Gladys Diaz (Puerto Rico)
Hamilton dos Santos (Brazil)
Irene Lungu Chipili (Zambia)
Jaffri Amin Osman (Malaysia)
José Fernández-Álava (Spain)
José Manuel Velasco (Spain)
Kia Haring (Finland)
Mandy Pearse (UK)
My Nguyen Khoa (Vietnam)
Norman Agatep (Philippines)
Pamela Yin Xiaodong (China)
Peter Mutie (Kenya)
Philip T. Bonaventura (USA)
Prof. Jude Genilo (Bangladesh)
Dr. Rene Dailen Benecke (South Africa)
Silvia Arto (France)
Dr. Wole Adamolekun (Nigeria)
04. All Judges have declared they have no conflict of interest and their confidentially is assured.
Please email any questions to: cao@globalalliancepr.org
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