WORLD PUBLIC RELATIONS AND COMMUNICATION AWARDS 2025

The World Public Relations & Communication Awards is a global competition celebrating the most outstanding national and international public relations and communication management programs and case studies.

It recognizes excellence in campaigns that demonstrate the highest levels of strategic planning,

creativity and business results in the organization’s relationship with its stakeholders.

All projects and communication campaigns carried out, designed, initiated, disseminated and/or completed between 1st January 2023 and 31st December 2024 can compete for the World Public Relations & Communication Awards 2025 (even if the start of the communication action is before 1st January 2023).

Are you the best in the World? There’s only one way to find out…

ENTRIES

WHAT TO INCLUDE

Your entry must be no longer than 10 pages and cover the criteria outlined for the category you’re entering. Please review the criteria carefully when deciding on which category to enter.

Entries must be submitted on the World Public Relations & Communication Awards online entry platform. Once you’ve selected the category you wish to enter, you will need to upload the following items to complete your entry:

Title of the entry: Make sure your campaign title uses the correct font case (Title Case, Sentence case, etc.). Should you be shortlisted, the title on your submitted campaign will be the one to appear on the perspective certificate.

Summary: Up to 4,000-characters text-only describing the program/submission.

One PDF file (no more than 10 pages with a maximum size of 10MB) of any detailed supporting materials referenced in the research; analysis, planning including publics, measurable objectives, strategy, tactics communication, execution, production; and evaluation and measurement sections of the 4,000-characters summary.

Name of the client organization if the entry is submitted by an external agency or the name of the external agency if the entry is submitted by an organization

One high-res entry image, minimum size is 1MB and maximum is 5MB in JPEG format

One high-res company logo, maximum size is 1MB in PNG format

One project logo (optional), maximum size is 1MB in PNG format

One video, maximum size is 30MB in MP4 format, between 45 and 90 seconds

Link to the project video in high-res. Make sure to use permanent download platforms so that the links don’t expire

Extra supporting material – images, press clippings, videos links – is optional and should be uploaded as one PDF document no more than 10MB

JUDGING CRITERIA

The judges may choose not to award a winner in any category at their discretion.

The winner of a category with the highest percentage score must obtain a minimum of 70%.

Global judging panel will be announced post-closing entry date.

TOP TIPS

Provide detailed information on publics.

Use SMART objectives.

We advise you to explore the Barcelona Principles and the AMEC’s (International association for

the measurement and evaluation of communication) Integrated Evaluation Framework.

Do not use Advertising Value Equivalents (AVEs) as a form of Measurement.

Don’t assume any prior knowledge on the part of the Judges i.e. explain context of the work.

Be explicit about what is special, what is excellent, about your entry.

Attention to detail needs to be displayed in terms of spelling, grammar, readability, understanding of the criteria and presentation of results.

No campaign costs ‘nothing’. At the least, you need to provide an indication of staff hours/time.

Make sure your supporting document does just that: supports. Your entry should not rely on information within your supporting document as this is not scored by the judges.

ENTRIES MUST ADDRESS THE FOLLOWING CRITERIA

The judges will evaluate each entry based on its merit and success at achieving stated objectives. If the members of the judging panel are of the opinion that a sufficiently high standard has not been attained in any of the categories, the award in that category will be withheld. The decision of the Judges is final, and no correspondence will be entered into.

1. The brief (5 marks): Outline the communications challenge, opportunity or task including the organization's goals and objectives and how the campaign was expected to contribute to achieving these outcomes.

2. Research (10 marks): Explain the research undertaken to understand the issue - for example desk research, interviews, surveys and media audits - and the insights derived from this.

3. SMART Objectives (15 marks): Provide communications objectives that are Specific, Measurable, Achievable, Relevant and Time-bound.

4. Publics (5 marks): Identify each public and their relevance to the campaign.

5. Messages (5 marks): How the messages were appropriate and relevant to the objectives and audiences.

6. Communications Strategy (20 marks): Provide a clear overarching strategy that guided tactical development and execution.

7. Execution (20 marks): How the campaign rolled out creatively and tactically linking executional elements back to the umbrella strategy.

8. Evaluation (20 marks): How the campaign achieved its goals and SMART objectives.

‘Global Student of the Year’ entries must address the following criteria:

1. Achievements & reflection (35 marks): Tell us what motivates and drives you, and how you and your work contribute to the future of public relations/strategic communication thinking and practice. Include examples of how you’ve contributed to greater engagement and connection between learning and industry, including how you may have challenged traditional thinking and approaches. Critical self-reflection is encouraged.

2. Illustrative body of work (30 marks): Detail two-three outputs or work samples from the past two to five years that you are most proud of and how you believe these have challenged existing and/or shaped future thinking.

3. Ambition (10 marks): Explain your goals and objectives for the next 12-24 months, relating to the work that is reflected in the nomination.

4. Testimonials (25 marks): Provide up to three testimonials supporting your entry. These may include students, academics, colleagues, peers, line managers, industry organizations, project partners or other stakeholders, who will be required to sign the entry.

‘Global Public Relations Rising Star of the Year’, ‘Global Public Relations Practitioner of the Year’, and ‘Global In-House PR Team of the Year’ entries must address the following criteria:

1. Achievements (30 marks): Tell us about you, what gets you up each morning, your strategies for success and key professional achievements during the judging period. Include how you have contributed to your organization's success and the development of others within the industry.

2. Body of work (30 marks): Detail two/three examples of work during the year that you’re most proud of and your role in its creation and execution.

3. Professional Development (10 marks): Outline how you have continued your own professional development.

4. Ambitions (10 marks): Explain your goals for the next 12 months.

5. Testimonials (20 marks): Provide three testimonials supporting your entry. These may include managers, colleagues, direct reports, clients, media or other stakeholders.

‘Global PR & Communications Agency’, ‘Global Public Relations Association of the Year’, ‘Global Public Relations Training and/or Research Organization of the Year’ and ‘Global Public Relations Academic or Educational Institution of the Year’ entries must address the following criteria:

1. Achievements (25 marks): Tell us about your organization, what makes you unique, your strategies for success and key achievements during the judging period.

2. Body of Work (25 marks): Detail two/three pieces of work during the year that you’re most proud of including the brief, insights, strategy, creative, execution and outcomes.

3. Business and Financial Performance (25 marks): Outline your business and financial performance during the year with a statement from your head of finance or accountant endorsing its accuracy.

4. Testimonials (25 marks): Provide three testimonials supporting your entry. These may include

staff, clients, media or other stakeholders.

FEES AND DEADLINES

HOW MUCH DOES IT COST TO ENTER THE AWARDS?

€250.00 (€300.00 late entries) for all categories, per entry, members of Global Alliance member

organizations, except Global Student of the Year category.

€125.00/ (€150.00 late entries) for the Global Student of the Year category, per entry. The entry can be made by the Academic/Educational institution or by student. There are no limits of entries per Academic/Educational Institution.

€300.00 (€350.00 late entries) for all categories, per entry, non-members of Global Alliance member organizations.

Wire Transfer Details:

Bank Account

Bank: UBS SA, Gartenstrasse 9, 4052 Basel Switzerland Account number: 0247 00132533.60G

Clearing: 0247

IBAN: CH96 0024 7247 1325 3360 G BIC: UBSWCHZH80A

Beneficiary:

Global Alliance for Public Relations and Communication Management Schaffhauserstrasse, 2, Postfach 358

8042 Zurich Switzerland

DEADLINES

Regular Entry Deadline: 26 September 2025 – 18:00 GMT

Late Entry Deadline: 17 October 2025 – 18:00 GMT

Entry Payment Deadline: 20 October 2025 – 18:00 GMT

Finalists Announcement: 7 November 2025

Online Ceremony: November 2025

FAQ

Who is eligible to enter?

The World PR & Communication Awards are open to any organization, company or individual connected to, or working within, the public relations or communications industries in any country.

. Please note you do not have to be a member of the Global Alliance for Public Relations and Communication Management.

. Any previous campaign winner of the World Public Relation and Communication Awards cannot enter the same campaign into the same category. However, winning campaign can be submitted for other categories.

What are the deadlines for entry submission?

Entry deadline is 18:00 GMT, 26th September 2025. Late entries can be submitted until 18:00 GMT, 17th October 2025.

What is the time frame for work entered?

All eligible work must be implemented, published or broadcast between 1st January 2023 and 31st December 2024.

How much does it cost to enter?

. €250.00 (€300.00 late entries) for all categories, per entry, members of Global Alliance member

organizations, except Global Student of the Year category.

. €300.00 (€350.00 late entries) for all categories, per entry, non-members of Global Alliance member organizations, except Global Student of the Year category.

. €125.00 (€150.00 late entries) for the Global Student of the Year category, per entry. The entry can be made by the Academic/Educational institution or by student. There are no limits of entries per Academic/Educational Institution.

What are the payment methods?

Payment must be made by wire transfer to the Global Alliance bank account. Payment must be received before 18:00 GMT 20th October 2025 or submitted entries will be withdrawn from judging.

Which languages are acceptable for submissions?

English as the official language of the Global Alliance for Public Relations and Communication Management.

What judges look for?

Judges evaluate all entries according to various criteria, including key elements of a communication plan based on standards like RPIE formula (R: Research – analysis of the situation; P: Planning – goals- publics-objectives-strategies and tactics; I: Implementation – execution and communication; E: Evaluation), as well as the overall quality of the entry.

Can I enter multiple campaigns?

Yes, you can enter as many campaigns/projects as you like. Be aware that each submission is an independent submission, even if running with the same campaign. You’ll be charged for the number of submissions you enter.

Can I enter the same work in more than one category?

Yes, you can enter additional entries for the same work, campaign or project in multiple categories. There is no restriction on the number of categories you can enter for a single piece of work.

How to enter the awards?

Entries will be submitted via the World Public Relations & Communication Awards online submission platform. You will be asked to register an account, select a category, submit your entry files and pay for your entry to be judged. Payment must be received by 18:00 GMT 20th October 2025 or submitted entries will be withdrawn from judging.

I’d like to submit my work in multiple categories. Can I modify the entries to suit each category?

Yes, you are encouraged to write each of your entries specifically to the category. You can have different entry titles for your entries.

Why do I have to upload an image as part of my entry?

We ask all entrants to provide a photo, logo or other image that represents their entry. This image may be used in promotion of the Awards, and to represent your entry in any promotion or publicity of winners, should your entry prove to be a winner. It may also be used as a representative image for your entry during the World Public Relations & Communication Awards Ceremony.

I need to change one item of the entry. Can I go back and modify the materials submitted?

You can view your entries as well as edit them until they are locked in. An entry is locked in once the payment is made. Post payment the entry CANNOT be edited. Therefore, it is recommended that you have your work prepared and checked in a document.

I am having problems filling in the application on the World Public Relations & Communication Awards platform, what do you recommend?

If you are having problems filling in the application, try another browser. Microsoft no longer support Internet Explorer and recommends using Microsoft Edge. Other browsers that can be used are Google Chrome or Firefox and Safari.

It is taking a long time for the application form to submit, what can I do?

The earlier you submit your entry, the less busy the World Public Relations & Communication Awards platform will be. Submitting forms can use a considerable amount of bandwidth, and we receive heavy traffic on the World Public Relations & Communication Awards platform on the entry deadline day. Therefore, if you can submit your entry at an earlier date, there would be less lag, and you will have more time to relax.

Can an entry be withdrawn?

Entries can be withdrawn; however, the Global Alliance for Public Relations and Communication Management must receive written confirmation that the entry be withdrawn by the payment deadline date.

Can I enter my work as confidential?

. Global Alliance is aware that public relations work can be of a sensitive nature. If you mark your entry as confidential, and are judged a finalist or winner, only the title and synopsis will be showcased.

. If you do not wish to identify a client, you may refer to them as “the client” or “our client” in the synopsis. Furthermore, specific segments of the entry – financial information for example – may be marked as confidential.

. As with all entries, a confidential entry is only viewed by the individuals involved in the judging process.

. The World Public Relations & Communication Awards case studies are an invaluable resource of local examples that showcase the breath of activity in the industry. It is therefore recommended that members do not classify their entries ‘confidential’ unless the work is of a highly sensitive nature.

When will the finalists be announced?

The Finalists will be announced on 7th November 2025.

When is the World Public Relations & Communication Awards Ceremony?

The winners of the 2025 Edition of the World Public Relations & Communication Awards will be announced online in November 2025. The in-person Ceremony will be held in Nigeria during WPRF 2026. Full details will be announced closer to the event.

What if my entry wins?

. Each winning entry can collect their trophy at the World Public Relations & Communication Awards 2026.

. Certificates will be delivered by email.

. Case studies of select winning entries are prepared and shared through the Global Alliance channels.

. Global Alliance announces winners with a news release on website, newsletter, and through social media.

TERMS AND CONDITIONS

The Global Alliance’s principles state that a profession is distinguished by certain Characteristics or attributes, including:

. Mastery of a particular intellectual skill through education and training;

. Acceptance of duties to a broader society than merely one’s clients/employers;

. Objectivity;

. High standards of ethical conduct and performance.

The Global Alliance Awards program is guided by these principles and all participants are expected to be familiar with, and conduct themselves according to the Global Alliance’s principles, which include a commitment:

. To conduct ourselves professionally, with integrity, truth, accuracy, fairness and responsibility to our clients, our client publics and to an informed society;

. To improve our individual competence and advance the knowledge and proficiency of the profession through continuing education and research and, where available, through the pursuit of professional accreditation;

. To adhere to the principles of the Code of Professional Standards for the Practice of Public Relations and Communication Management.

In respect of these core principles of the Global Alliance for Public Relations and Communication Management, participants in the Global Alliance Awards agree that they organization, the GA Code of Ethics as well as the specific terms and conditions of the Global Alliance Awards program.

FOR ENTRANTS

. Permissions: Entrants agree that they have acquired all necessary permissions to submit the entry, to use and disclose the materials that are submitted, as well as any permission that may have been necessary to enter the World Public Relations & Communication Awards.

. Ethical Standards: Entrants agree that their work complies with the ethical standards of the profession, as embodied in the Global Alliance Code of Ethics.

. Ownership of Entry: Entries and accompanying materials become the property of the Global Alliance for Public Relations and Communication Management.

. Publications of Entries: All entries will be kept in the Global Alliance’s database and winning entries will be made available to visitors to Global Alliance’s website for professional reference and may be used in whole or in part for other Global Alliance uses, such as but not limited to blogs. The submission of academic case studies and the payment of entry fees do not guarantee the publication of the entries.

. Confidentiality: Entrants may designate portions of their submission as confidential. These portions will be removed from winning submissions prior to the publication on the Global Alliance website and other Global Alliance platforms.

. Integrity: Entrants attest that the full submission, including the entry and work underlying the entry, is accurate and truthful.

. Decisions: Entrants have the right of appeal the judges' decision to the Global Alliance Board of Directors. All decisions rendered by the board shall be final.

. Fees: The Global Alliance for Public Relations and Communication Management is a not-for-profit organization, and fees charged help fund the Global Alliance. There shall be no refunds of fees paid under the World Public Relations & Communication Awards. Payments for all entries must be received by 1800hrs GMT 20th October 2025. Entries for which payment is not received by the payment deadline will not be eligible for the World Public Relations & Communication Awards 2025 and any fees received after the deadline will be returned to the entrant.

. Repeal of Award: Should the Global Alliance for Public Relations and Communication Management become aware, after an award has been granted, that the entrant was in violation of the terms and conditions of this program, the Global Alliance reserves the right to repeal the award that has been granted and entrants agree that in such cases they will, at the request of the Global Alliance, return the award and cease to state that they have won a World Public Relations & Communication Awards.

FOR JUDGES

. Conflict of Interest: Judges attest that they have no personal or professional conflict that could possibly impede them serve as impartial evaluators of the materials under review. If in doubt, judges have an obligation to err on the side of caution and raise possible conflicts with the Global Alliance staff.

. Confidentiality: Judges agree that they will respect the work done by entrants. Judges agree that they will not reveal any aspect of their assessment prior to formal public announcement of the winners and that they will avoid any statements, in any manner or forum, that could be interpreted as disparaging of entrants.

SUBMIT ENTRY

Please email any questions to: cao@globalalliancepr.org

HELPDESK: premios@apce-suporte.freshdesk.com

Click here for previous editions:

World PR & communication Award 2024 Edition

World PR & communication Award 2023 Edition