Global Alliance Launches 2025 SYP Month,
Highlights the Power of Communication and AI
The Global Alliance for Public Relations and Communication Management (Global Alliance) is set to launch its annual Student and Young Practitioners (SYP) Month this October with the theme “Communication Can Change the World.”
Building on the success of last year’s initiative, the 2025 celebration continues to highlight the #NextInLine movement, designed to empower and nurture the future leaders of PR and communication.
This year’s theme emphasizes the transformative power of communication, reflecting how youth-driven movements across the globe have shown the ability to shift perspectives, spark change, and influence individuals.
With evolving technology and artificial intelligence reshaping today’s communication practices, the theme challenges students and young practitioners to use their voices and skills to establish trust, counter misinformation, and drive meaningful change.
The month-long event will feature three core activities across six regions around the world. First, the #NextInLine Rocket Forum will feature a series of forums, discussions, and conferences that tackle the role of communication in developing actionable strategies while navigating the role of AI in communication.
Each forum will also include the signing of a manifesto, uniting students and young practitioners in their pledge to use communication as a force for positive change. The manifesto incorporates the Venice Pledge, which reinforces a global commitment to the ethical, transparent, and responsible use of AI in communication.
In mid-October, the #NextInLine Hero Web Conference will commence, bringing together young professionals and reputable PR consultants to delve into topics surrounding communication and its influence on shaping the world in an era of AI. This virtual roundtable is scheduled for October 24, 2025, and will feature key speakers from different regions across the world, providing diverse and invaluable insights for participants and attendees.
The #NextInLine Hero Web Conference will not only showcase important discourse from key speakers but also host the #NextInLine Changemakers’ Recognition ceremony. This program will honor a total of 60 exceptional candidates, with ten nominees selected from each region, who embody innovation, social impact, and leadership in shaping the world through responsible communication.
“The strength of our profession lies in the passion and purpose of the next generation of PR practitioners,” said Ana Pista, board member of Global Alliance and chair of the Student and Young Practitioners Month. “This year’s theme serves as a reminder that the youth have powerful and influential voices that can truly shape the world for the better. We at Global Alliance aim to create spaces where these changemakers can develop their skills and grow as future leaders.”
Prof. Justin Green, President and CEO of Global Alliance, also expressed his sentiments, stating, “We are at a turning point where technology and human creativity must work hand in hand. Communication has the power to unite, challenge, and inspire progress — but it must be rooted in trust.”
Global Alliance is committed to providing a platform for students and young practitioners to engage with established industry leaders, forge connections with their peers, and participate in international discussions surrounding responsible communication.
Join the Global Alliance Hero Web Conferences — Inspiring Global Voices for Student & Young Practitioners Month 2025
Part of Student & Young Practitioners Month 2025 — a unique opportunity to hear inspiring insights from leading voices in public relations and communications across the world.
Hero Web Conference - Region: Asia-Pacific, Middle East-South Asia
Date: Friday, 24 October, 2025
Time: 8:00PM Manila/KL/Singapore Time | 7:00PM Jakarta/Vietnam Time | 5:30PM India Time | 3:00PM Saudi Arabia Time | 1:00PM London/Lisbon Time
Speakers:
My Nguyen, Chairman - Vietnam Public Relations Network – VNPR (Vietnam)
Sarika Chavan, Founder, Sparkle Gift Card (India)
Catherine Arrow, Executive Director, PR Knowledge Hub (New Zealand)
Patricia Malay, General Manager, Bud (Singapore)
Mushthak Ahamed, COO, HardTalk (Sri Lanka)
Moderator:
Steve Dailisan, Spokesperson/Country Head of Communications and Corporate Affairs, AirAsia (Philippines)
Register for free by clicking here.
Hero Web Conference - Region: North America & Latin America
Date: Tuesday, 28 October, 2025
Time: 9:00AM Eastern Time (New York City/ San Juan - North America) | 10:00AM Brazil Time | 1:00 PM London/ Lisbon time
Speakers:
Alex Sévigny, PhD, APR, Associate Professor of Communications Management, McMaster University (Canada)
Bonnie Caver, Founder and CEO, Reputation Lighthouse (USA)
Tina McCorkindale, President & CEO - IPR Institute for Public Relations (USA)
Daniel Drake, Spokesperson - Ministry of Foreign Affairs of the Czech Republic (Czech Republic)
Moderator:
Ana Pista, Founder and CEO, Ardent Communications (Philippines)
Register for free by clicking here.
Hero Web Conference - Region: Europe and Africa
Date: Thursday, 30 October, 2025
Time: 2:00PM South Africa Time | 1:00PM Central European Time | 12:00PM Greenwich Mean Time
Speakers:
Ross Monaghan, Lecturer in Communication, Deakin University (Australia)
Roksana Obuchowska, Vice President, Supervisory Board of the Polish Public Relations Association (Poland)
Michelle Radikariki, Senior Social Media Manager, University of Johannesburg (South Africa)
Lara Busch, Chief Marketing & Communications Officer, Superpeers (Germany)
Adam Rektor, PR Consultant, Hero & Outlaw (Czech Republic)
Moderator:
Adrian Cropley, Co-Founder, Centre for Strategic Communication Excellence (Australia)
Register for free by clicking here.
Student and Young Practitioner Month 2023 Live Streaming’s:
Student and Young Practitioner Month - Asia Pacific Region Live Streaming
24 October 2023 16:00 Kuala Lumpur time
Watch the webinar here:
Student and Young Practitioner Month - Africa and Europe Live Streaming
25 October 2023 15:00 London time
Student and Young Practitioner Month - Latin and North America Live Streaming
27 October 2023 16:00 Eastern time US & Canada
Below you have the video links of 2021 edition of Student & Young Practitioners Month November 2021.
World Youth PR & Communications Convention Set for November
From November 29 to December 2, 2021 the confederation of the world's major PR and communication associations, the Global Alliance, will hold IMPACT: The Global Youth Public Relations & Communications Convention as part of its Youth and Young Practitioners Month.
This is the first-ever online international convention that will engage both the professional and academic sectors in the PR and communications industry to foster effective collaboration and transfer of knowledge.
The goal is to equip PR & communications students with the knowledge and tools that will aid them in navigating the industry, and for young PR & communications practitioners to better adapt to emerging trends and new realities in their profession.
Public Relations and Its Impact
The PR industry impacts different sectors of society on a local and global scale.
“IMPACT” is highlighted as the main theme for the Global Youth Public Relations Convention. The IM from IMPACT asserts the crucial role of every PR & communications student and young professional in delivering PR efficiently, effectively, and with impact. Each PR & communications professional should use his or her influence and knowledge for the good of society.
All of this is sealed in a PACT, where PR & communications pros help usher their countries to the unconventional new normal. Professionals and students alike must strive to create meaningful partnerships to influence and affect change for good.
IMPACT - 2021 Global Youth PR Convention
29 November to 2 December 2021
PROGRAMME
Putting the Spotlight on Mental Health: Driving Conversations through PR and Communication
Presenter: Jennifer Muir, Principal Adviser, Engagement and Communications, National Mental Health Commission of Australia
Moderator: Dr. T. Serra Görpe – University of Sharjah (United Arab Emirates)
Watch the webinar here.
What's The Plan?: Understanding Crisis Communications
Speaker: Yomi Badejo-Okusanya, Group Managing Director at CMC Connect (Perception Managers)
President of APRA – African Public Relations Association (Nigeria)
Moderator: Patience Nyange, Board Member of Global Alliance (Kenya)
Approaching the Future 2021: Trends in Reputation and Intangible Asset Management
Presenter: Ángel Alloza, CEO and General Secretary of Corporate Excellence – Centre for Reputation Leadership – (Spain)
Moderator: Hemant Gaule, Dean of SCoRe – School of Communication and Reputation (India)
Maximizing Your Personal Brand
Presenters: Jacqueline Strayer, C-Suite Executive and Founder, Global Brand Convergence
Graduate Faculty Member at New York University & Columbia University (United States of America)
Mei Zhu, Digital Marketing Analyst at Kepler (China/ United States of America)
Moderator: Peter Finn, Executive Director of IABC – International Association of Business Communicators (United States of America)
Watch the webinar here.