“HOW RESPONSIBLE COMMUNICATION COMES TO REALITY”

BEST PRACTICES FROM EUROPE

25th MARCH FROM 9:00 am to 11:30 am (GMT TIME) /10:00 am to 12:30 pm (CET TIME)

 

FREE WEBINAR

 

Why and what is responsible communication. A call to the UN. José Manuel Velasco. Immediate Past Chair of the Global Alliance for Public Relations and Communication Management.

The social responsibility of PR professionals. Pavel Vlček, president of the PR Klub.

Business cases of responsible communication.`

My dear Slovaks. In this project, they used voice synthesis technology (AI) to bring back the voice of legend Julius Satinsky, who encouraged the nation to be optimistic. Marta Cesnaková, Corporate Communication Team Lead & Spokesperson Slovenská sporitelňa.

The purple check. Use of artificial intelligence to discover biases in language when talking about gender violence. Albert Medrán, Global Director of Marketing, Communications and ESG of LLYC.

Smart Tapper. The winning project in GA´s Global Awards focuses on energy savings and sustainability in brewing industry which also strengthened the relation between the brewery as a producer of beer with pubs as selling points. Adriana Suská, Social Media Manager, Svengali Communications.

Ne-PIN-dej. Project of Czech banking association to prevent people from cyber theft. Markéta Dvořáčková, Managing Partner Svengali Communications.

Friendly environmental communication from an environmental company. FCC Environmental CEE Group. Lucie Zumrova, Head of Communications of FCC Environmental CEE Group.

Responsible communication regarding post-catastrophe (earthquake and floods). Biagio Oppi, Director for External Communications, Pfizer, Italy.

Privit. After Russia attacked the Ukraine, there were plenty of refugees coming to CZ, 80 % of them were mothers with children. Czech Nation Television reacted promptly and started programming for kids in the Ukrainian language to teach them about the Czech Republic with the aim to make the situation more comfortable and understandable for them. Anna Kabelková, Edu project manager of education, Czech Television (CT), the public service broadcaster in the Czech Republic.

Conclusions and closing by Silvia Arto, Chair of the European Regional Council of the Global Alliance for Public Relations and Communication Management.

TRENDS AND TRANSFORMATION MONTH: 13 – 14 MARCH 2024

After Lisbon, March 2024 sees the second Global Alliance European Regional Summit, which will be held in Madrid on 13-14 March 2024, to celebrate its fourth global Trends and Transformation Month. 

The European Communication Summit is emerging as the premier communication event at the European level. It will be a unique networking opportunity for leaders and members of European communication associations, to exchange insights and best practices that affect our profession.

The summit aims to address the evolving landscape of AI: impacts on internal & external Comms and strategies for combating fighting polarization from a public relations perspective.

It will also provide an opportunity to participate in a European level collaboration in PR and Communications management, which we will build together making us stronger and more effective.

This summit, organised by the European Regional Council of the Global Alliance for PR and Communications Management and Dircom, the Spanish leading association of Communication Directors, will bring together PR experts and leaders of major national communications associations from the whole of Europe.

The main benefits of the European Communication Summit in Madrid are:

·         provide invaluable guidance to communications professionals navigating these complex times.

·         share visionary ideas with a global audience.

·         engage with other thought leaders and industry experts, expanding your professional network.

·         access to all conference materials and a digital compilation of the event.

We encourage all GA members and all Regional Councils to support the Trends and Transformations month by organising events and submitting articles, videos, podcasts in their countries and regions to address the challenges from their various perspectives. Do please promote these through social media with the month’s hashtag #PRTrends2024. Your contributions will be very welcome! 

By embracing closer collaboration between the members of the Global Alliance we can all grow, learn from each other and open new channels for communication, leading to ever-higher standards of professionalism. A close, inclusive culture, which brings our family of PR organisations closer together, will benefit us all.

 

THE AGENDA OF THE EVENT


Global Alliance European Communication Summit

13-14th de march | Madrid

The Global Alliance and the Association of Communication Directors, Dircom, is excited to extend to you an invitation to attend at the exclusive European Communication Summit 2024, scheduled for March 13 - 14 in Madrid, Spain.

The European Communication Summit* is emerging as the premier communication event at the European level. It will be a unique networking opportunity for Dircom's partners, as well as leaders and members of European communication associations, to exchange insights and best practices that affect our profession.

The summit aims to address the evolving landscape of AI: impacts on internal & external Comms and strategies for combating fighting polarization from a public relations perspective.

Do not miss this exclusive opportunity to share experiences with high-level professionals like you.

*All Summit sessions are free to attend. 

 WHY YOUR PARTICIPATION MATTERS?

  • Your insights would provide invaluable guidance to communications professionals navigating these complex times.

  • This is an excellent opportunity to share your visionary ideas with a global audience.

  • Engage with other thought leaders, expanding your professional network.

  • Your presence would greatly enhance the quality and depth of our discussions.

BENEFITS

  • Networking Opportunities: Engage with other thought leaders and industry experts.

  • Post-Conference Materials: Access to all conference materials and a digital compilation of the event.

SCHEDULE

 Wednesday, March 13 - Hotel NH Madrid Nacional (Paseo del Prado, 48)

15:00h  Global Alliance Attendees Internal work meetings

16:30h Panel on internationally recognized best practices. Presented by Comunication Directors from several European countries (panelists to be detailed in the following days) 

- Velo-city: Impactful post-pandemic comms strategy | EMEL + Lisbon Project | Portugal
- L'Oréal Best Practice TBC
- ODS 18 on Clear and Responsible Communications Initiative
- "We know who the next head of state will be!" campaign | Tipsport Group | Czech Republic

20:00h Welcome Dinner
Hosted by Dircom
 

  Thursday, March 14 - Museo del Prado  

9:00h Exclusive Guided Visit to Prado Museum

  Thursday, March 14 - CaixaForum (Paseo del Prado, 36)  

11:00h Networking Coffee

11:30h Welcome

11:45h Panel 1: AI: impacts on Internal & External Comms (panellists to be detailed in the following days) 

- Kia Haring. Senior VP Communications & Sustainability, VR Group (Finland)
- Alastair McCapra. CEO. Chartered Institute of Public Relations (CIPR, UK).
-Moderator TBC

12:20h Panel 2: Fighting polarization in society, the role of PR (panellists to be detailed in the following days)  

- Nils Haupt. Senior Director for Corporate Communications (HAPAG/LLOYD AG, Germany)
- Biagio Oppi. Director for External Communications. (Pfizer, Italy)
Moderated by Silvia Arto. Global Head of Functions Communications (BNP Paribas, France)

13:00h Keynote Speech and Closing Session
Minister of Spanish Government TBC
Presented by Miguel López-Quesada, President of Dircom

13:45h Networking Lunch

RECOMMENDED HOTEL (special rate)

NH Madrid Nacional (Paseo del Prado, 48 - Madrid).

GLOBAL TRENDS AND COMMUNICATION TRANSFORMATION MONTH 2023

Watch below videos presented at the 1st Global Alliance European Regional Council Lisbon, 17 March, 2023:

Agenda

Global Alliance European Summit

Lisbon, Portugal 16-17 March 2023

Working/Networking, Thinking & Improving Together

Thursday, 16 March

17h30: APCE welcome event. Will AI make public relations unsustainable? Alastair McCapra, CEO of CIPR - Chartered Institute of Public Relations - UK.

Edificio Ageas, Praça do Príncipe Perfeito, 2 , Lisbon, Portugal

19h30: Official dinner – invited by APCE Portuguese Association of Corporate Communication

Friday, 17 March

9h00:   Working Together @ the Global Alliance European Summit at Ageas building, Praça Príncipe Perfeito 2, Lisboa, Portugal.

· Welcome from Inês Simões - APCE President - Portugal

· The Global Alliance family & benefits by Silvia Arto – President of the European Regional Council and Vice-President of the Global Alliance for Public Relations & Communications Management – Communication & Enterprise France

· The Global Alliance Open Call to United Nations for a new Responsible Communication Goal by Jose Manuel Velasco Guardado, Past Chair, Global Alliance - Spain

· The Global Alliance Awards Paula Portugal Mendez, APCE General Manager - Portugal

· The World PR Forum by Amith Prabhu, Reputation Scientist and Praxis Founding, Dean School of Communications & Reputation for Post-Graduation - India

10h30: Break

11h00: Thinking together on Trends & Transformations impacting our PR Industry – Part 1

The Global Trends & Transformation month insights – Introduction by Silvia Arto

High level keynote speakers with round table discussions and contributions from association presidents and representatives address 4 key topics impacting the PR industry:

· Ethics led by Kia Haring - Finland

· Sustainability led by Roksana Obuchowska – Poland

12h30: Networking lunch & Group photo

14h00:   Thinking together on Trends & Transformations impacting our PR Industry – Part 2

· Innovation, AI, Metaverse led by Eva Maclaine, UK, with keynote speaker Alastair McCapra, CEO of CIPR

· The Future of Work led by Dircom - Spain

Summing Up/Global Conclusions – Christina Kahlert – Germany

15h30:    Break

16h00:   Improving together our European community & collaboration - European Regional Council members & national associations’ presidents and representatives

· Meeting national associations’ needs

· How to foster closer collaboration

· Signing of Letter of intent

· Next steps & planning

18h00: Closing remarks – Silvia Arto

First European Regional Summit held in Lisbon, Portugal

The Global Alliance European Regional Council hosted the First European Regional Summit on 17 March 2023 in Lisbon, Portugal to celebrate the Global Trends & Transformation Month, discussing opportunities and challenges for the Public Relations industry regarding Ethics, Sustainability, Innovation, AI & Metaverse and The Future of Work as well as the main Global Alliance projects and activities such as Global Alliance Membership Benefits, World Public Relations Forum 2023, World PR & Communication Awards and the Open Call to United Nations for a new Responsible Communication Goal.

The attendees of the Summit were: Justin Green (Global Alliance, Ireland), Silvia Arto, (COM-ENT, France), José Manuel Velasco (Dircom, Spain), José Fernández-Álava (Dircom, Spain), Inês Simões (APCE, Portugal),  António Rapoula (APCE, Portugal), Paula Portugal Mendes (APCE Portugal), Saida García (Corporate Excellence, Spain), Roksana Obuchowska (PRPS, Poland),  Alastair McCapra (CIPR, UK), Eva Maclaine (CIPR, UK),  Mandy Pearse MBA, FCIPR (CIPR, UK), Daniela Poggio, (FERPI, Italy), Eugene Grey, FEIPR, FEIC (EIC, Belgium/Ireland),   Jarno Forssell (Procom, Finland),  Margus Mets (EPRA, Estonia), Kia Haring (Procom, Finland), Suzanne van Gils (Norwegian Business School , Norway), Katrine Ninn-Grønne (K1, Denmark), Pavel Vlcek (PRKlub, Czeck Republic), Michaela Pišiová (PRKlub, Czeck Republic),Louis Duroulle  (Pastelle/ Devinci, France), Andras Sztaniszlav (MPRSZ/HuPRA, Hungary), Vera Nobre Leitão (BNP Paribas, Portugal)  and Mateus Furlanetto (Global Alliance, Germany).

Click on the names below to watch the testimonials about the Summit:

The power of networking - Procom video on Global Alliance European Regional Summit Lisbon.

Testimonial of Daniela Poggio, Vice President of Ferpi – Italian Federation of Public Relations

Testimonial of Saida García, Director of Stakeholder Engagement & Education of Corporate Excellence - Centre for Reputation Leadership

Testimonial of Andras Staniszlav, President - Hungarian Public Relations Association

Testimonial of Katrine Ninn-Grønne, Chairperson and co-founder, K1 Denmark

Testimonial of Louis Duroulle, Associate Director Digital & Social media - Pastelle & Pedagogic Director MBA MCI - Devinci Executive Education