2016 has given us all the reasons why we – as an industry and as the Global Alliance – need to stand strong in 2017.Firstly, globalization has been called into doubt: The debate about how globalization can be a force for good, has often turned into one about how it can be reversed. In news- as well as locker rooms across the world, the question seems no longer how, but if we want the exchange of people, goods and ideas. Secondly, emotion often beat expertise in 2016: fake facts, real fears and false hopes have fired up public debate, instead of arguments crafted to sustain relationships and understanding.