“HOW RESPONSIBLE COMMUNICATION COMES TO REALITY”
BEST PRACTICES FROM EUROPE
25th MARCH FROM 9:00 am to 11:30 am (GMT TIME) /10:00 am to 12:30 pm (CET TIME)
FREE WEBINAR
Why and what is responsible communication. A call to the UN. José Manuel Velasco. Immediate Past Chair of the Global Alliance for Public Relations and Communication Management.
The social responsibility of PR professionals. Pavel Vlček, president of the PR Klub.
Business cases of responsible communication.`
My dear Slovaks. In this project, they used voice synthesis technology (AI) to bring back the voice of legend Julius Satinsky, who encouraged the nation to be optimistic. Marta Cesnaková, Corporate Communication Team Lead & Spokesperson Slovenská sporitelňa.
The purple check. Use of artificial intelligence to discover biases in language when talking about gender violence. Albert Medrán, Global Director of Marketing, Communications and ESG of LLYC.
Smart Tapper. The winning project in GA´s Global Awards focuses on energy savings and sustainability in brewing industry which also strengthened the relation between the brewery as a producer of beer with pubs as selling points. Adriana Suská, Social Media Manager, Svengali Communications.
Ne-PIN-dej. Project of Czech banking association to prevent people from cyber theft. Markéta Dvořáčková, Managing Partner Svengali Communications.
Friendly environmental communication from an environmental company. FCC Environmental CEE Group. Lucie Zumrova, Head of Communications of FCC Environmental CEE Group.
Responsible communication regarding post-catastrophe (earthquake and floods). Biagio Oppi, Director for External Communications, Pfizer, Italy.
Privit. After Russia attacked the Ukraine, there were plenty of refugees coming to CZ, 80 % of them were mothers with children. Czech Nation Television reacted promptly and started programming for kids in the Ukrainian language to teach them about the Czech Republic with the aim to make the situation more comfortable and understandable for them. Anna Kabelková, Edu project manager of education, Czech Television (CT), the public service broadcaster in the Czech Republic.
Conclusions and closing by Silvia Arto, Chair of the European Regional Council of the Global Alliance for Public Relations and Communication Management.