#COMMSTRANSFORMATION - Corporate Culture in a Remote Environment

Corporate culture has become the subject of many studies, publications and scientific works. Thus, we have been dealing with many definitions that describe this phenomenon and simultaneously with many models called the model of corporate culture.

The common denominator for these "thousand" definitions of corporate culture is certainly the fact that corporate culture is nothing else than employees and the value system developed in a given organization.

Speaking of corporate culture in a remote environment, it is not impossible to mention about the coronavirus epidemic that has been raging for over a year and has changed the whole world around us. In the midst of the pandemic, which has to be stressed a man remained, and in the discussed example, it can be said that this is an employee with the entire value system, which in the organization we common call the corporate culture.

COVID-19 has ruthlessly affected the organisation's operating system. Remote work, and thus the lack of direct contact between the company's employees, certainly have had unfortunately a negative impact on their self-assessment system, moreover, it led to the fact that in many cases it was necessary to reorganize the company's mission and vision and thus change the value system that so far was one of the most important binders of a given company.

I do not want to say that the corporate culture in a remote environment does not exist or is something worse than that the one functioning in a "normal" world. I want to only point out, ending my thought, that in my opinion people are the core of each culture and of course their "souls".

So, human beings who have a chance to interact with each other in direct interactions are a living organism which can’t be fed enough from a distance, i.e. in the remote environment.

Katarzyna Szyposzyńska, Member of the Polish Public Relations Association

Any thoughts or opinions expressed are that of the author and not of Global Alliance.