I greatly appreciate the opportunity to speak to you as we begin a new year.

This time of the year provides us with a good opportunity to reflect on how far we have come and where we want to go together next.

We are all acutely aware that—to borrow the Chinese proverb—we are living in interesting times. Interesting and, for far too many people around the world, desperately difficult times with countless lives being lost in conflicts, to hunger, and to avoidable illness, and due to the climate emergency.

When representing Global Alliance overseas, I am often asked by graduates or emerging leaders what attributes will best set them up for professional success. While judgment, respect for themselves and others, listening skills and valuing their work are all important, my top advice is to know the value of trust and never do anything that risks your reputation.

The Global Alliance relies on the efforts of communication professionals to tackle common problems with a global perspective. By partnering with regional, national and international bodies to increase professionalism in public relations and communication management, this Alliance works to enhance the collaborative professionalism of the industry among its constituents around the world.

The Global Alliance has gathered the support of more than 100 international and national organizations to invite United Nations to consider the creation of a new SDGs around the concept of “responsible communication”. At least we would like to offer UN the “power of communication” of our network.

The 50th-anniversary celebration of the Commission on Public Relations Education (CPRE) at the Union League Club, Chicago marked a significant moment for the field of public relations education. Esteemed professionals, educators, and influential figures who have been active participants over several years gathered to commemorate the journey of the commission and explore recommendations for advancing undergraduate public relations education. Navigating Change: Recommendations for Advancing Undergraduate Public Relations Education.

In light of the recent attacks in the Middle East and other conflicts around the world, the leadership of the Global Alliance for Public Relations & Communication Management makes an urgent call to cease the attacks from all sides and avoid an unwanted war that is escalating, leaving innocent victims while promoting greater polarization.

History has places of memory. And when we reflect on the journey of the Brazilian Association of Corporate Communication (Aberje), images and sounds emerge that emotionally evoke the many facets of corporate communication in Brazilian territory. In these 56 years of existence, Aberje has established itself as one of the places of memory in the field of communication in Brazil, in an adapted interpretation of the concept by the French historian Pierre Nora.

Minister, friends, colleagues, distinguished guests and speakers, delegates from India and from across Asia, north and south America, Africa, Europe and Middle East.

My name is Justin Green and as President of Global Alliance, I am delighted to welcome you to the 11th World Public Relations Forum. For the first time ever, we assemble for WPRF here in India, and specifically in the city of Chennai.

During June – the official Pride month – we see companies raising rainbow flags and showing their support for the LGBTQ+ community. Still today, in 2023, members of the LGBTQ+ community are facing discrimination, both in the workplace and in society at large. Pride serves as a yearly reminder of this and of the fact that equal rights call for continuous attention and action from all of us.

Can we learn from the history and memory of the institutions and companies we interact with in our life trajectories? The daily experience inspires us to affirm that organizations are an expression of those who, in their times and spaces, led them. This article aims to bring information and reflections on the Brazilian Association of Business Communication - Aberje

The newly elected board of directors who will commence their appointments 1 July 2023 were elected by the AGM. Global Alliance´s President, Justin Green, has been re-elected for a third two-year term. Silvia Arto from COM-ENT (France) has been re-elected Vice President. With 48% (13) female and 52% (14) male directors’ membership, Global Alliance´s new board has an excellent gender representation. 

The saying ‘May You Live in Interesting Times’ has perhaps never seemed more like a curse than a blessing!

There can be no doubt that we continue to live through extraordinary times – times that challenge and stretch all of us as global citizens and as public relations and communications professionals.

At the time of writing, the war in Ukraine continues with terrible loss of life and livelihoods. So many people from that country are still displaced across Europe and beyond while others mourn the lives lost or changed forever since the invasion in early 2022. We also see terrible suffering in Sudan that again reminds us how fragile life is and how democracy and the settled rule of law are not things that everyone can take for granted.

Marta Perlado has a strong background as leader of a PR school. She holds a PhD in Information Sciences from the Complutense University of Madrid and a degree in Information Sciences (Advertising and Public Relations) from the same university.  After 29 years as a teacher and researcher at the Nebrija University of Madrid, she is currently the dean of the Faculty of Communication and Arts, an appealing combination of public relations and creativity.

It has been a great week for the Public Relations Society of the Philippines (PRSP) as we welcomed you here in Manila!

On behalf of the PRSP Board of Trustees, I would like to express my utmost gratitude to you for accepting our invitation as a distinguished member of the Board of Jurors of the 58th Anvil Awards, the annual awards known to be the ‘Oscars of Public Relations in the Philippines’ being presented by our organization for the last 58 years.

HISTORICALLY, Public Relations (PR) practitioners have been viewed with a degree of skepticism.

Some people are of the view that the duty of practitioners is to conceal the truth from their organisations while others perceive PR as a tool for propaganda or disseminating distorted information.

To the contrary, PR ethics guide practitioners to disseminate honest and forthright information to their publics including employees, management, customers, investors, media, and the community, among others.

Does reducing plastics in its packaging make an oil company or meat processing company sustainable? Does a green image equal to sustainable business?
A typical example of greenwashing is a sustainability claim, which do not mention any environmental impacts the product or service may have. Another form of greenwashing is an environmental claim that is too general or slogan-like, and it does not justify on what basis the product or service is claimed to be environmentally friendly. The third form of greenwashing is intentional or unintentional lying, meaning that no reliable information can be found to support the sustainability claims.

Public Relations cannot shake off its relationship with persuasion nor should it be ashamed of it. Instead it should embrace it, with responsibility and accountability.

As a profession, officially, Public Relations has very quietly passed its 100 years mark during the COVID-19 pandemic. That is, if you take “Father of PR” Edward Bernays’s early writings, and claims in his autobiography as PR’s professional launch.

Ladies and gentlemen – friends and colleagues, peers in the public relations and communications profession…

I am delighted to have this opportunity to speak to you as we begin a new year.  Wherever you are in the world, 2023 brings with it the promise of fresh opportunities and challenges, along with new horizons to reach for.  I encourage you to look up, look forward and grab the new year, and all that it has to offer with gusto. Don’t just wait for good things to happen – go out and make them happen!

First and foremost, it was our great pleasure to welcome you as Global Alliance's representatives to Ho Chi Minh City, Vietnam, from November 10 to November 14, 2022. We hope that Vietnamese cultural and historical beauty and the enthusiasm of our PR practitioners have brought you an unforgettable experience.

I'm not going to draw you a picture of the current situation you know so well: pandemic, war, inflation, purchasing power and ecological problems. This affects governements, organisations, companies, and of course, the communication industry. How is our profession transforming? What are the main trends impacting our profession and how can we adapt to them?

It has finally landed! The processing of enacting Zambia Institute of Public Relations and Communication (ZIPRC) Bill into law is concluded. It is a piece of beautiful legislation now enacted by Zambia Parliament and awaiting the President of the Republic of Zambia to assent the Bill into law.