World Conference on Public Relations in Emerging Economies

The Public Relations Society of Kenya (PRSK), supported by the Global Alliance for Public Relations and Communication Management, have held the premier World Conference on Public Relations in Emerging Economies (WCPREE) on November 14-18, 2015 at the Kenyatta International Convention Centre in Nairobi, Kenya.

The World Conference on Public Relations in Emerging Economies will brought together practitioners and academics from across the globe to look at the particular challenges faced by emerging economies in an evolving and continually changing environment. The international communication community coming together in Nairobi debate topics such as the role of emerging economies in the global economy, the role of public relations and technologies in emerging economies, how to achieve sustainable development, stability and wellbeing in emerging economies and globally.

The conference was a rich blend of all things Public Relations and Communication Management with components on:

  • Communicators & Communication Schools Roundtables
  • Young communication Scholars Workshop
  • Sector based master classes
  • Two day exhibition running concurrently with the main conference of keynote speakers, plenary and parallel sessions

main conference

Monday 16 November 2015

Sunday 15 November 2016

Program Overview

It is increasingly clear that strategic Public Relations can drive innovation, strengthen economic growth and bring broad benefits: from sustainable development to increased security, improved public health and a better quality of life to stronger national and international community ties.

The WCPREE had wide appeal to emerging economies in Africa, Asia and South America. I also is of interest to developed economies on how the world is going to change and how business will be different in the future.

The conference focussed on crucial issues affecting emerging economies such as jobs and growth, health, sustainability and climate change and brought together some of the big names and thinkers to positon emerging economies as centres for hard thinking, innovation and action.

Apart from the conference plenary and parallel sessions, there was a careful blend of academic discourse, mentonrship and skills set workshop for students pursuing studies in our field as well as masterclasses targeting profesionnals working in diverse economic sectors.

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