President Addresses the United Nations supporting global calls for ‘Responsible Communication’ as the new 18th Sustainable Development Goal (SDG)

by Justin Green

The world must respond to the harm caused by the spread of online hate and lies while robustly upholding human rights,” said the United Nations Secretary-General António Guterres on 24th June 2024.

“The United Nations Global Principles for Information Integrity aim to empower people to demand their rights. At a time when billions of people are exposed to false narratives, distortions and lies, these principles lay out a clear path forward, firmly rooted in human rights, including the rights to freedom of expression and opinion.”

Revolutionizing Public Relations: The Impact of Technology

by Aakriti Bhargava

In the fast-paced realm of public relations (PR), technology has emerged as a game-changer, reshaping traditional practices and propelling the profession into uncharted territories. According to recent industry reports, over 80% of PR professionals believe that AI will fundamentally change the industry. At the forefront of this technological revolution stands AI, poised to disrupt and transform PR strategies like never before. As the founder of Wizikey, I've witnessed firsthand how our AI and tech capabilities are empowering PR professionals to achieve more with less, revolutionizing the way they strategize, research, write content, distribute information, analyze data, and report results.

The new technologies can take human creativity to new heights.

by Jorge Álvarez-Naveiro

I declare myself rational techno-optimist, because without ignoring the challenges in adopting new technologies, I see in them the key to sustainable, equitable and humane growth.

Rational techno-optimists believe, as part of our manifesto, that technology is, in essence, an extension of our humanity. An expression of our ingenuity and capacity for innovation.

TECHNOLOGY IS ACCELERATING PR GROWTH IN AFRICA

 by Peter Mutie

Technology and Public Relations in Africa are intertwined in the continent's development narrative. Over the past few decades, Africa has witnessed a remarkable surge in technological advancements, coupled with a growing need for effective communication strategies to amplify its progress, address challenges, and shape perceptions. Let us sample some of the progressive developments witnessed in the continent in this sphere.