Global Alliance for Public Relations and Communication Management

About Global Alliance

The Global Alliance for Public Relations and Communication Management is the confederation of the world's major PR and communication management associations, organisations and institutions, representing over 360,000 practitioners, academics and students across 126 countries worldwide.

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News
News
Global Alliance announces winners of #NextInLine Changemakers 2025 contest
Global Alliance announces winners of #NextInLine Changemakers 2025 contest

The Global Alliance for Public Relations and Communication Management (GA) has announced the regional winners of the 2025 #NextInLine Changemakers’ Recognition Competition, with Filipino students earning three of the ten top spots in the Asia-Pacific category. The results were revealed during GA’s final Hero Web Conference on December 5.

The global essay-writing competition challenged students and young communication practitioners to respond to the theme, “How Can AI-Driven Communication Transform the World? From Information to Impact: Reimagining the Future of Ethical, Purpose-Driven Communication.”

Entrants submitted original essays examining how innovation, empathy, and the responsible use of artificial intelligence can advance ethical and human-centered communication.

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Global Alliance seeks membership candidates for Executive Board
Global Alliance seeks membership candidates for Executive Board

As the Global Alliance enters its 26th year of service to the international public relations and communication management profession, we extend an open invitation to all our member organizations to nominate senior leaders to represent their membership organization by becoming a nomination candidate for Global Alliance Executive Board.

You may submit a nomination by identifying a potential leader from your member organization or region who meets the eligibility requirements given below and has both the skill and the passion to move forward and support our profession. 

Candidates for the following positions on the Global Alliance Executive Board are to be elected at the 2026 Global Alliance Annual General Meeting to be scheduled.

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NIPR Admits 448 New Members at 4th Quarter 2025 Induction
NIPR Admits 448 New Members at 4th Quarter 2025 Induction

The Nigerian Institute of Public Relations (NIPR) has inducted 448 new members into the Institute at its 4th Quarter induction ceremony held on 12th December, 2025, in Abuja, bringing the total number of new members inducted this year to 1,516.
Speaking during the induction ceremony, NIPR President, Dr. Ike Neliaku charged the new inductees with the responsibility of nation building through responsible communication, saying that "Public Relations professionals must now rise beyond routine communications to nation-supporting communication, that builds confidence, explains

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Global Alliance Calls for Contributions to Book on SDG 18: Responsible Communication for a Sustainable Future
Global Alliance Calls for Contributions to Book on SDG 18: Responsible Communication for a Sustainable Future

The Global Alliance for Public Relations and Communication Management is calling on scholars, practitioners, and policymakers worldwide to contribute to an upcoming edited volume titled Towards SDG 18: Responsible Communication for a Sustainable Future, to be published by Palgrave Macmillan or Routledge.

Building on the Global Alliance’s ongoing advocacy for the recognition of Responsible Communication as the proposed Sustainable Development Goal 18 (SDG 18), this publication will make a compelling case for communication as a cornerstone of sustainable development, democratic governance, and social trust.

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Thoughts
Featured
AI isn’t a threat to public relations and communication professionals. Our silence is. - Why communication professionals must lead the strategic AI conversation

AI isn’t a threat to public relations and communication professionals. Our silence is.
Why communication professionals must lead the strategic AI conversation

By Adrian Cropley, FRSA, FCSCE, IABC Fellow, SCMP

When artificial intelligence (AI) first started appearing in our communication toolkit, it brought a mix of curiosity and concern. Some saw the opportunity: faster content, sharper insights, more time for strategic thinking. Others worried—about being replaced, getting it wrong, or walking into an ethical minefield.

Now, AI is no longer just emerging—it’s shaping our world in real time. And the real issue isn’t if we use AI. It’s how we lead with it.

Here’s the truth: we’re not leading strongly enough.

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Welcoming Remarks at the Indonesia PR Convention 2025 by Prof. Justin Green

Welcoming Remarks at the Indonesia PR Convention 2025
By Prof. Justin Green

It is a great pleasure and an honour to join you today at the Indonesia PR Convention 2025 in Surabaya organized by Perhumas the oldest and largest PR Association in Indonesia.

I believe Indonesia stands at a pivotal moment where your diversity, your democratic energy, and your cultural values can position you as a global model of collaborative communication.

Indonesia’s greatest strength is also its greatest complexity: its diversity.

When institutions operate in isolation, gaps form and, in those gaps, misinformation spreads.

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Between Pontiffs and Engineers of the Abyss

Between Pontiffs and Engineers of the Abyss

Paulo Nassar

 In the contemporary geopolitical landscape, where interdependence should unite us, we once again witness the rise of invisible—but profoundly real—walls.

Economic tariffs multiply like trenches raised against the spirit of cooperation. Instead of opening markets, we open wounds. Instead of promoting fair trade, we fuel fear of the other.

The logic of wild protectionism hides the resurgence of an old figure: the bridge destroyer. He wears the suit of a head of state but acts as an architect of the abyss. He dismantles agreements, sabotages multilateral organizations, and imposes tariffs not as instruments of balance, but as weapons of intimidation.

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Statement from Prof. Justin Green, President and CEO, and Irene Lungu, Chair of Diversity, Equality and Inclusion Month of Global Alliance for Public Relations and Communication Management

Statement from Prof. Justin Green, President and CEO, and Irene Lungu, Chair of Diversity, Equality and Inclusion Month of Global Alliance for Public Relations and Communication Management

Irine Lungu & Prof. Justin Green

This June, the Global Alliance for Public Relations and Communication Management (Global Alliance) reaffirms its enduring commitment to Diversity, Equality and Inclusion (DEI) across the global communication profession.

Diversity, equity, equality and inclusion are essential to the integrity and future of public relations and communication. These are not secondary or political concerns. They are core to the way our profession serves society, builds trust, and drives ethical communication outcomes.

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