Global Alliance for Public Relations and Communication Management
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The Global Alliance for Public Relations and Communication Management is the confederation of the world's major PR and communication management associations, organisations and institutions, representing over 360,000 practitioners, academics and students across 126 countries worldwide.
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With a communication industry in the midst of unprecedented disruption, close to 450 delegates gathered to discuss the most relevant topics confronting Philippine public relations at the 32nd National PR Congress held at the Solaire Resort North last September 11 to 12.
The event was organized by the Public Relations Society of the Philippines (PRSP), a member of the Global Alliance for Public Relations and Communication Management, and chaired by Norman Agatep, APR, acting Treasurer of Global Alliance’s 2025-2026 Executive Board. The 32nd National PR Congress brought together sixty speakers and panelists from allied industries to tackle existential questions that every PR professional is asking. Guided by its theme, “Plot Twist: Unraveling Today’s PR Paradox,” the event also surfaced conversations shaping how the industry is charting its path forward.
As part of World PR & Communications Month, Global Alliance is delighted to host a webinar showcasing award-winning and finalist cases from the World PR & Communication Awards 2024. Join us to hear directly from leading professionals driving innovation, creativity, and impact in the field.
Featured Cases: Effaclar Speed Run (Winner – Consumer/Customer Relations Category); Under the Candle Podcast (Finalist – Not-for-profit Campaign Category); This is Good News, but… A Nuanced Story of the Reef (Winner – Media Relations & Influencers Campaign); and Re.Bag.Re.Use (Winner – ESG Campaign).
From 26 to 29 March 2026, the 23rd edition of the International PRO PR Conference – the leading professional gathering for communication leaders with a focus on public relations – will be held at the Hilton Podgorica Hotel, in Podgorica, Montenegro. The three-day program will traditionally feature both speakers from Montenegro and international experts. Confirmed participants include Samuel Heath, Head of Communications at Interpol; Ghassan Karian, Chairman of Ipsos Karian and Box; Robert Wester, Director of Communications for the City of The Hague; and Tina Cipot, Communications Expert and Head of Corporate Operations at o28 Communication Group.
Prof. Justin Green, President and CEO of the Global Alliance for Public Relations and Communication Management, met with Hon. Cornelius Mweetwa, M.P., Minister of Information and Media of the Republic of Zambia, to discuss strategic collaboration in advancing professional communication and media practices across the region. The meeting, held in Mombasa, Kenya, underscored the importance of strengthening public relations as a tool for transparency, good governance, and national development.
Between Pontiffs and Engineers of the Abyss
Paulo Nassar
In the contemporary geopolitical landscape, where interdependence should unite us, we once again witness the rise of invisible—but profoundly real—walls.
Economic tariffs multiply like trenches raised against the spirit of cooperation. Instead of opening markets, we open wounds. Instead of promoting fair trade, we fuel fear of the other.
The logic of wild protectionism hides the resurgence of an old figure: the bridge destroyer. He wears the suit of a head of state but acts as an architect of the abyss. He dismantles agreements, sabotages multilateral organizations, and imposes tariffs not as instruments of balance, but as weapons of intimidation.
Statement from Prof. Justin Green, President and CEO, and Irene Lungu, Chair of Diversity, Equality and Inclusion Month of Global Alliance for Public Relations and Communication Management
Irine Lungu & Prof. Justin Green
This June, the Global Alliance for Public Relations and Communication Management (Global Alliance) reaffirms its enduring commitment to Diversity, Equality and Inclusion (DEI) across the global communication profession.
Diversity, equity, equality and inclusion are essential to the integrity and future of public relations and communication. These are not secondary or political concerns. They are core to the way our profession serves society, builds trust, and drives ethical communication outcomes.
Leading & Celebrating our Profession - 25 years of Growth & Resilience
Prof Justin Green, President & CEO, Global Alliance - Annual Report 2024
As we enter our 25th year (marked as the ‘silver jubilee’ in some cultures), it is my great honour to present the 2024 annual report of your Global Alliance for Public Relations and Communication Management. With your steadfast support and active involvement, 2024 was another year of growth for our Alliance in terms of our membership, our service offering, and the reach and impact achieved through our global advocacy.
As I reflect on another year of accomplishment with your support, I am also reminded that it is now almost six years since I had the tremendous privilege of being elected Global Alliance President in 2019. You will recall that a global pandemic came into all of our lives soon after that. This meant my early months and years as President coincided with a major public health emergency that challenged all of us to think differently about how we lived and worked.
Global Alliance evolved our member offering to better reflect the new realities of global business and that journey continues.
Shaping the Future of Communication: A Dialogue Ahead of the European Summit in Venice
AI, ethics, and the future of communication: a dialogue ahead of the Global Alliance’s European Summit and AI Symposium, set to take place in Venice this May.
This interview opens the communication campaign leading up to the European Communication Summit and the AI Symposium taking place in Venice on 16 May 2025.
Bonnie Caver, SCMP, IABC Fellow, - former chair of the International Association of Business Communicators, board member of the Global Alliance for Public Relations and Communication Management and co-facilitator of the session that will shape the Venice Pledge, a global commitment to ethical and responsible AI in communication — is interviewed by Lorenzo Canu, a Master’s student at the University of Amsterdam, currently writing a thesis on the EU’s Trusted Flaggers mechanism and General Coordinator of FERPILab.