Global Alliance for Public Relations
and Communications Management
Following requests from several Global Alliance members, the deadline for submission of Executive Board nominations has been extended to allow broader participation across our global membership.
As the Global Alliance enters its 26th year of service to the international public relations and communication management profession, we extend an open invitation to all our member organizations to nominate senior leaders to represent their membership organization by becoming a nomination candidate for Global Alliance Executive Board.
You may submit a nomination by identifying a potential leader from your member organization or region who meets the eligibility requirements given below and has both the skill and the passion to move forward and support our profession.
Each January, the Global Alliance for Public Relations and Communication Management brings the global public relations and communication profession together to focus on mental health and wellbeing at work.
Health & Wellbeing Month 2026 recognises that wellbeing is shaped by workplace culture, leadership behaviours, and professional expectations, not individual resilience alone.
The Global Alliance board of directors invites all Global Alliance Members to make a bid for the site of Global Alliance World Public Relations Forum (WPRF) 2028 – 14th Edition.
The Global Alliance’s signature program, virtually from the organisation’s inception, has been its biennial assembly of public relations and communication professionals from around the world who meet to examine major issues affecting the profession and affected by the profession.
Celebrating 25 years of Global Alliance - 2026 New Year message from Prof. Justin Green, President & CEO, Global Alliance for Public Relations and Communication Management
Leaders in public relations and communication management, friends and colleagues around the world, it is my great honour to wish you well for the year ahead on behalf of your Global Alliance.
It is traditional in many cultures at this time of the year to look back on the year just past and ahead to the year now starting.
Before I do that, I want to thank all of you for your continued support of our great global profession.
Without your leadership and active involvement at a national, regional and global level, there would be no Global Alliance, and our profession would be all the poorer for that.
One constant in all the change we are living through is how leaders like you have stepped up and taken the lead.
AI isn’t a threat to public relations and communication professionals. Our silence is.
Why communication professionals must lead the strategic AI conversation
By Adrian Cropley, FRSA, FCSCE, IABC Fellow, SCMP
When artificial intelligence (AI) first started appearing in our communication toolkit, it brought a mix of curiosity and concern. Some saw the opportunity: faster content, sharper insights, more time for strategic thinking. Others worried—about being replaced, getting it wrong, or walking into an ethical minefield.
Now, AI is no longer just emerging—it’s shaping our world in real time. And the real issue isn’t if we use AI. It’s how we lead with it.
Here’s the truth: we’re not leading strongly enough.
Welcoming Remarks at the Indonesia PR Convention 2025
By Prof. Justin Green
It is a great pleasure and an honour to join you today at the Indonesia PR Convention 2025 in Surabaya organized by Perhumas the oldest and largest PR Association in Indonesia.
I believe Indonesia stands at a pivotal moment where your diversity, your democratic energy, and your cultural values can position you as a global model of collaborative communication.
Indonesia’s greatest strength is also its greatest complexity: its diversity.
When institutions operate in isolation, gaps form and, in those gaps, misinformation spreads.
