Global Alliance for Public Relations
and Communications Management
Prof. Justin Green, President and CEO of the Global Alliance for Public Relations and Communication Management, met with Hon. Cornelius Mweetwa, M.P., Minister of Information and Media of the Republic of Zambia, to discuss strategic collaboration in advancing professional communication and media practices across the region. The meeting, held in Mombasa, Kenya, underscored the importance of strengthening public relations as a tool for transparency, good governance, and national development.
The Global Alliance for Public Relation and Communication Management European Summit hosted in Venice by the Italian Federation of Public Relations FERPI provided the opportunity for global delegates from Asia/Pacific, North and South America and Africa/Middle East to join European colleagues from Italy, Germany, France, UK, Finland, Portugal, Czech and Estonia.
The focus was the Technology, Trends and Transformation in Communications month organised by the Global Alliance European Regional Council. A central topic for presentations was use of technology and AI in PR alongside sustainability.
Principal Secretary of the Ministry of Information, Communication and The Digital Economy of Kenya, Mr. Stephen Isaboke hosted Prof. Justin Green, President and CEO of the Global Alliance for Public Relations and Communication Management, and Mr. Peter Mutie, Chairman of the College of Fellows at the Public Relations Society of Kenya (PRSK).
During the one-hour meeting, President Green officially briefed the Principal Secretary on the upcoming World Public Relations Forum (WPRF) 2026, which will be hosted by the African continent in Nigeria next November by the Nigerian Institute of Public Relations and powered by African Public Relations Association. The President extended a formal invitation for Mr. Isaboke to attend the Forum, which is expected to attract over 3,000 global delegates, including communication professionals, academics, and industry leaders from around the world.
This June, the Global Alliance for Public Relations and Communication Management (Global Alliance) reaffirms its enduring commitment to Diversity, Equality and Inclusion (DEI) across the global communication profession.
Diversity, equity, equality and inclusion are essential to the integrity and future of public relations and communication. These are not secondary or political concerns. They are core to the way our profession serves society, builds trust, and drives ethical communication outcomes.
Leading & Celebrating our Profession - 25 years of Growth & Resilience
Prof Justin Green, President & CEO, Global Alliance - Annual Report 2024
As we enter our 25th year (marked as the ‘silver jubilee’ in some cultures), it is my great honour to present the 2024 annual report of your Global Alliance for Public Relations and Communication Management. With your steadfast support and active involvement, 2024 was another year of growth for our Alliance in terms of our membership, our service offering, and the reach and impact achieved through our global advocacy.
As I reflect on another year of accomplishment with your support, I am also reminded that it is now almost six years since I had the tremendous privilege of being elected Global Alliance President in 2019. You will recall that a global pandemic came into all of our lives soon after that. This meant my early months and years as President coincided with a major public health emergency that challenged all of us to think differently about how we lived and worked.
Global Alliance evolved our member offering to better reflect the new realities of global business and that journey continues.
Shaping the Future of Communication: A Dialogue Ahead of the European Summit in Venice
AI, ethics, and the future of communication: a dialogue ahead of the Global Alliance’s European Summit and AI Symposium, set to take place in Venice this May.
This interview opens the communication campaign leading up to the European Communication Summit and the AI Symposium taking place in Venice on 16 May 2025.
Bonnie Caver, SCMP, IABC Fellow, - former chair of the International Association of Business Communicators, board member of the Global Alliance for Public Relations and Communication Management and co-facilitator of the session that will shape the Venice Pledge, a global commitment to ethical and responsible AI in communication — is interviewed by Lorenzo Canu, a Master’s student at the University of Amsterdam, currently writing a thesis on the EU’s Trusted Flaggers mechanism and General Coordinator of FERPILab.
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