Global Alliance for Public Relations and Communication announces its Annual General Meeting that will take place at Taj Pamodzi Hotel, Church Road Lusaka ZM, 35450, Zambia on Monday 15th May 2022 at 16.00 Lusaka, Zambia time/15.00 Lisbon-London time (GMT).

In unity lies strength is an understatement in Global Alliance’s April programme. We are in awe with all the inspiring materials received from our Global Alliance members and PR friends from around the globe for our Global Alliance Education, Training & Development Month.

We have to date received 150 materials from Malaysia to the UK, Kenya to The Philippines, Finland to Indonesia, Vietnam to the US, India to Brazil, and from universities, corporates and consultancies too. And more are sharing. Simply incredible. Too many to say thank you to. Just SALUTE!

The Global Alliance European Regional Council hosted the First European Regional Summit on 17 March 2023 in Lisbon, Portugal to celebrate the Global Trends & Transformation Month, discussing opportunities and challenges for the Public Relations industry regarding Ethics, Sustainability, Innovation, AI & Metaverse and The Future of Work.

Communications ethics taps into the core strategic purpose of our profession - to build and maintain trust across key stakeholders. Over the recent years, we have seen extraordinary world events – the turmoil caused by the pandemic and the geopolitical tensions, along with the increased use of innovative technologies like Artificial Intelligence (AI) – bringing new considerations on ethics and challenging the trust.

Dr. Wole Adamolekun, Associate Professor of Mass Communication at Elizade University recorded an exclusive webinar entitled The Ethics of Corporate Social Responsibility webinar to Global Alliance Ethics Month 2023.

It started with #MeToo, before there was #MeToo. Then, for decades she fought to close the pay gap between women’s and men’s wages for equal work, to have the U.S. Supreme Court rule against her Ledbetter v. Goodyear Tire & Rubber Co. discrimination case. Nevertheless, she persisted to inspire the Lilly Ledbetter Fair Pay Restoration Act of 2009, amending the Civil Rights Act of 1964.

The integration of social and digital media in public relations practice has presented an array of ethical dilemmas — a lack of transparency, unreported endorsements, use of bots, consumer privacy breaches, and misrepresentation of a brand or organization are just a few examples.

CIPR – Chartered Institute of Public Relation´s #AIinPR Panel has published a range of industry-leading resources to support public relations professionals upskill. You will find here links of AI and Ethics resources by CIPR.

Over the past few years, we have seen unprecedented combination of world events – the turmoil caused by the pandemic and the geopolitical tensions bringing new considerations on ethics and challenged our trust towards enterprises and organizations – and the future.

What does it take for businesses and organizations to earn the trust of their stakeholders in this new era of moral economy?

Reputation and Intangible Trends. Approaching The Future is an annual report developed by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Estrategias Sostenibles, and Global Alliance for Public Relations and Communication Management as worldwide partner.