News
The Global Alliance for Public Relations and Communications officially launched the world’s first online history of public relations, a joint initiative with the Museum of Public Relations (USA). The newly released digital resource, hosted on the Museum website, documents the evolution, the pioneers and the impact of the profession inside dozens of nations throughout the world.
Join us for the Student & Young Practitioners Month hosted by the Global Alliance webinar on Friday, October 27, 2023, at 16:00 Eastern time US & Canada.
We have an outstanding lineup of speakers from Latin and North America and around the world who are experts in the field and will share their insights and experiences with you
Join Us for the Student & Young Practitioners Month: Exploring the Impact of AI on the PR Industry – Asia Pacific
Mark your calendars: Tuesday, October 24, 2023, at 16:00 Kuala Lumpur time. The Global Alliance webinar is your gateway to a world of knowledge and insights. This event is a golden opportunity to tap into the wisdom of these industry leaders, broaden your knowledge, and build valuable connections in the world of PR.
The 2023 PRSA Chair, Michelle Egan, APR, Fellow PRSA, shared the following statement during the opening of ICON 2023, which is being held in Nashville, Tennessee, USA from October 15 to 17, 2023.
“My heart is heavy with grief and sadness for the loss of life in Israel and Gaza and for all those suffering around the world.”
The TOP50 PR list was compiled by the Hungarian PR Association and a leading trade magazine of the PR and marketing profession in Hungary. The new ranking includes PR and communication agencies, as well as in-house professionals.
The TOP50 list of PR and communication professionals was created based on the votes of a jury panel including leading media market executives, editors-in-chief, experts and representatives of trade organizations. The awards ceremony took place at Marketing Summit, Hungary’s largest marketing conference. The list, published for the first time this year, is headed by Péter Pantl, Corporate Communications Vice President of MOL Group.
Online sessions to feature experts tackling issue on pervasiveness and future of AI in the PR industry
Artificial Intelligence (AI) has been around for some time, but with the introduction of AI-enabled products in recent years (which has since transformed our lives both personally and professionally), more and more people are now saying that robots could soon be taking over our jobs.
The same observation can be said in the PR profession -- where tasks like writing press releases and pitch letters are now slowly being undertaken by generative AI apps like ChatGPT and the like. If you are a PR student or a communications practitioner, how do you prepare for this kind of change? Should you feel threatened or not at all? More importantly, what skills must you focus on to fully embrace AI?
These questions are the key topics that will be discussed by a panel of experts at this year’s “Student and Young Practitioner Month.”
Justin Grenn, President and CEO of Global Alliance for Public Relations and Communication Management, embarked on a mission to foster PR & Communications excellence in Dhaka, Bangladesh.
Invited by Vice Chancellor Professor Imram Rahman and Professor Jude Genilo, Pro Vice Chancellor of the University of Liberal Arts Bangladesh (ULAB), Mr. Green's visit was marked by a series of engagements aimed at promoting the Public Relations profession within the country.
