Prof. Justin Green, President & CEO of the Global Alliance for Public Relations and Communication Management, addressed the World Bank Group, emphasising the urgent need for global collaboration on Responsible Communication today, 18th March 2025 at World Bank Group headquarters in Washington, D.C., USA.

The Polish Public Relations Association (PSPR) has elected the new board for the years 2025-2027. The new president of the PSPR, Karolina Łuczak, emphasises that her priority will be the further integration of the environment and the development of the association as a space for the exchange of knowledge and the building of PR standards. The board also includes Renata Poreda, Maciej Krzysztoszek, Paweł Siedlecki and Luiza Jurgiel-Żyła.

On 8 March 2025, the general meeting of PSPR members decided that Karolina Łuczak, communications director and spokeswoman for Provident Polska, would be the organisation's president for the coming term. She succeeded Cyprian Maciejewski in this position, who left the board after six years.

The Global Alliance for Public Relations and Communication Management announces that the bid to host the World Public Relations Forum (WPRF) 2026 has been awarded to the African continent. Following a thorough and highly competitive evaluation, the selection process was exceptionally challenging due to the outstanding quality of all submissions.

The WPRF 2026 will take place in Abuja, Nigeria, hosted by the Nigerian Institute of Public Relations (NIPR). This remarkable achievement highlights NIPR’s dedication to excellence in public relations and its growing influence on the global stage.

Global Alliance for Public Relations and Communication Management announces its Annual General Meeting will take place at The Human Safety Net Palace, Piaza San Marco, 105, 30124 Venice, Italy on Thursday 15th May 2025 at 18.00 CET time/17.00 Lisbon/London time (GMT).
All members who wish to attend the Annual General Meeting (AGM) must register by 1st May, 17.00 GMT to secure their participation. Registration is mandatory to ensure proper arrangements and access to meeting materials. Please complete your registration by emailing cao@globalalliancepr.org before the deadline.

Should you be unable to attend the AGM in person, we would appreciate it if you could submit your proxy form to appoint a voting delegate as your proxy. You may delegate this authority to the Global Alliance President, Prof. Justin Green, a Board Member, or another delegate in good standing who will be attending the meeting. The Proxy Form must be submitted to the Global Alliance’s registered office by emailing cao@globalalliancepr.org no later than Friday, 9th May 2025, at 17:00 GMT.

As February turns to March, it is time to wrap up the learnings and insights from the Responsible Communications – Ethics First 2025 activities.

This month, we have discussed the growing role of communications leaders and the new leadership responsibilities that we are expected to embrace. What is the role of communication leaders in questions related to sustainability, the environment, and broader social issues? How can we help our societies strive for democracy, stability, and enhance trust? In the discussions it was highlighted that the enhanced Chief Communication Officer role with the new expectations is there for us to take; it will require curiosity for learning new things, willingness to work close to business and decision makers to gain deeper understanding of the business. We must also advance our leadership and consultancy skills to solidify our role as true strategic business partners.

The Global Alliance for Public Relations and Communication Management has partnered with member organizations — Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to better understand the AI evolution as it pertains to the Public Relations and Communication profession.

We want to uncover how professionals are addressing ethical and responsible AI, as well as benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium to be held in May in Venice in conjunction with the Global Alliance’s Annual General Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this important advocacy for our profession.

The Global Alliance for Public Relations and Communication Management proudly concludes Health and Wellbeing Month 2025, celebrating major milestones that advance mental health within the global public relations and communication profession. Through insightful discussions, strategic collaborations, and actionable commitments, this year’s program reinforces the professions collective responsibility to foster mentally healthy workplaces and industry cultures.

Generative Artificial intelligence is transforming the communication landscape, redefining how messages are crafted, delivered, and received. As communication professionals, we are not just facilitators of dialogue but stewards of ethical influence in a rapidly evolving AI-driven world. This webinar explores the pivotal role of communication leaders in advocating for ethical AI implementation.

The role of the Chief Communications Officer is evolving and expanding (Observatory on Corporate Reputation-OCR, 2024), encompassing many more functions and tasks than those traditionally associated with communication. This has led to the emergence of the term 'CCO-plus" to refer to the professional responsibilities of today’s communication leaders. Similarly, the latest ECM 2024 indicates an increasing pro-occupation by CCOs of their organization’s environment which is often described as overly complex, and characterized by geopolitical tensions and conflicts, and the omnipresence of artificial intelligence.

Global Alliance for Public Relations and Communication Management participates as a worldwide partner in Approaching the Future: Trends in Reputation and Intangible Asset Management. It is an annual report developed by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Estrategias Sostenibles.

Throughout its editions, the report analyses the biggest trends defining the present and future of intangible asset management, with a particular focus on reputation, brand, sustainability, ethics, and transparency.