How do organizations best work with stakeholders on complex issues? The challenge set out in this question is tackled during our free webinar on March the 9th 2016.
Please come and join the discussion.
Catherine Arrow, 2014 Report
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SAVE THE DATE! The 2016 World Public Relations Forum is heading to Toronto, May 29-31, 2016.
The 2016 World Public Relations Forum is heading to Toronto, May 29-31, 2016.
Registration is now open for the 2016 World Public Relations Forum – an exciting opportunity to attend an internationally recognized Forum and meet the who’s who of global communication professionals.
World Public Relations Forum 2016 - Toronto
The 9th edition of the World Public Relations Forum will be held on May 29-31, 2016 in Toronto, Canada, on the theme Communication across cultures and it will be hosted by the Canadian Public Relations Society (CPRS).
The WPRF 2016 will be one of the largest assemblies of public relations and communications professionals from around the world, and a unique opportunity to gather professionals with academics, producing important outcomes for the advancement of the profession. View the news release.
- See more at: http://globalalliancepr.org/website/page/world-public-relations-forum-2016-toronto#sthash.pHCwBtUO.dpuf
Barcelona Principles 2.0 – Updated 2015
It’s been five years since the industry rallied around the Barcelona Declaration of Measurement Principles, agreeing to the first overarching framework for effective public relations (PR) and communication measurement.
The original goal was straightforward: provide guidelines to measure efficacy of communication campaigns; provide a basis to enable the replacement of outdated program measurement models and ultimately to end years of debate as to whether metrics such as AVEs and multipliers should be used. Here are the updated principles and supporting documents.
IABC’s Global Standard
IABC’s Global Standard sets the principles for the communication profession and creates a shared career purpose and path for the industry
IABC’s Global Standard was established to provide a framework for the association’s offerings in the professional development arena. It supports the philosophy of lifelong learning, and provides career structure for communication professionals internationally.
Created by leading thinkers from around the world, the Global Standard provides six principles and a four-tier career path that provides the foundation for IABC’s professional development strategy, as well as underpinning the newly introduced Communication Management Professional (CMP) certification program.
The six principles were established on the basic tenet: engaging audiences with strategy communication.
- Ethics: Communication professionals adopt the highest standards of professional behavior. They act lawfully and without deception, represent their organization truthfully and fairly, and adhere to IABC’s Code of Ethics. Additionally, they communicate with sensitivity to cultural values and believe in ethical communication as a way to build mutual understanding and respect.
- Consistency: Acting as the organization’s voice, communication professionals express a single, consistent story for their internal and external audiences. This narrative is clear and compelling, reflects the input and perspectives of diverse stakeholders, and it furthers the organization’s mission. A communication professional integrates information and inspiration for this narrative from people with diverse perspectives and ensures that communications are culturally appropriate.
- Context: Communication professionals are deeply familiar with the organization’s internal and external environment. They understand the organization’s vision and goals and how its elements function together. They are able to successfully advocate for their organization because they have a thorough understanding of its political, economic, social, technological, environmental and legal context.
- Analysis: Communication professionals research and evaluate how to serve and promote the organization most effectively and then offer recommendations supported by direct and secondary evidence. They develop and implement communication plans and gauge their results using clear qualitative and quantitative measures that can be duplicated.
- Strategy: Using rigor and discipline, a communication professional identifies opportunities and challenges both inside and outside of the organization, and creates thoughtful strategies to address them that enable the achievement of mission and goals. The communication professional systematically manages communication activities, making decisions based on research, analysis, planning and evaluation.
- Engagement: Communication professionals foster and nourish relationships with stakeholders who have the potential to change the organization’s results and works with them in ways that support the organization’s mission and goals. They use dialogue to tell the organization’s story and garner support.
Read more about the Global Standard and IABC career path at: https://www.iabc.com/global-standard-2/