The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values.
We invite public relations and communication professionals to participate in the USC Annenberg's 2017 Global Communications survey.
It’s been five years since the industry rallied around the Barcelona Declaration of Measurement Principles, agreeing to the first overarching framework for effective public relations (PR) and communication measurement.
The original goal was straightforward: provide guidelines to measure efficacy of communication campaigns; provide a basis to enable the replacement of outdated program measurement models and ultimately to end years of debate as to whether metrics such as AVEs and multipliers should be used. Here are the updated principles and supporting documents.