2016 PRSA Counselors to Higher Education Senior Summit

2016 PRSA Counselors to Higher Education Senior Summit

As a higher education communications counselor, strategic planning, crisis management and media relations are just a few of your responsibilities. Which higher education communications trends should you be on the lookout for in the semesters ahead?


Wed, Apr 13, 2016 8:30am - Fri, Apr 15, 2016 6:30pm


Royal Sonesta New Orlean300 Bourbon StreetNew Orleans, LA, 70130United States 


Take notes on the latest on-the-job challenges and opportunities facing college and university counselors at the PRSA Counselors to Higher Education (CHE) Senior Summit. Designed by higher education communicators for higher education communicators, the senior summit's program is developed by the PRSA CHE Section.

Why attend

  • Update your 2016 programs, from crisis plans to everyday messaging, with best practice discussions on how to position your college or university’s brand.
  • Create more strategic and interdepartmental partnerships to focus internal resources where they’re most needed.
  • Streamline your budget by discovering the most effective tools to communicate with internal and external stakeholders on higher education issues.
  • Sharpen your social media strategy, with insight on what you need to implement now (and what can wait for 2017).
  • Develop stronger connections with fellow practitioners and key media during receptions, lunches, sessions and refreshment breaks.
  • Check out the latest products and the most advanced solutions on the market to help you reach your organizational goals.

World Public Relations Forum 2016 - Toronto


The 9th edition of the World Public Relations Forum will be held on May 29-31, 2016 in Toronto, Canada, on the theme Communication across cultures and it will be hosted by the Canadian Public Relations Society (CPRS).

The WPRF 2016 will be one of the largest assemblies of public relations and communications professionals from around the world, and a unique opportunity to gather professionals with academics, producing important outcomes for the advancement of the profession. View the news release.

- See more at:

Barcelona Principles 2.0 – Updated 2015

It’s been five years since the industry rallied around the Barcelona Declaration of Measurement Principles, agreeing to the first overarching framework for effective public relations (PR) and communication measurement.

The original goal was straightforward: provide guidelines to measure efficacy of communication campaigns; provide a basis to enable the replacement of outdated program measurement models and ultimately to end years of debate as to whether metrics such as AVEs and multipliers should be used. Here are the updated principles and supporting documents.

Teaming up against exasperation

Do you get exasperated by our industry for days on end, too? At times I wonder why we seem perfectly content with raising the alarm on key questions (leadership!? big data!? digitalization?! diversity!?) while remaining blasé about the lack of progress we’re making in answering them.

Not so this year, though. In the past months we’ve made real progress in raising our professional standards. Moreover, we’re getting there in the best of ways: through collaboration across borders, organizations, and functions. The GA was a collaborator in two key pieces of progress:

  • The Commission on Public Relations Education held its Industry-Educator Summit with over 50 professionals and educators. You can find the report here. Together we will create the third generation of The Professional Bond – a guide to the design of undergraduate public relations curriculum. We need to hear from you across the world to make this guide truly global. Have your say by completing the line ‘We need someone with an undergraduate public relations degree who can….’ by clicking here. [Tweet this]
  • AMEC, the International Association for the Measurement and Evaluation of Communication unveiled the Barcelona Principles 2.0. They reflect changes in the media landscape since 2010 and put measurement firmly at the centre of public relations and communication.

The GA strives to make these collaborations truly global. Therefore next on the calendar is the World Conference on Public Relations in Emerging Economies. Join us as a speaker or a delegate and let’s debate issues affecting our industry and communities around the world.  We can only combat exasperation if we keep answering key questions together. 

Gregor Halff, Global Alliance Chair