The 2022 Edelman Trust Barometer reveals that business holds onto its position as the most trusted institution, with even greater expectations due to government’s failure to lead during the pandemic. By an average of five-to-one margin, respondents in the 28 countries surveyed want business to play a larger role on climate change, economic inequality, workforce reskilling and addressing racial injustice. All stakeholders want business to fill the void, with nearly 60 percent of consumers buying brands based on their values and beliefs, almost 6 in 10 employees choose a workplace based on shared values and expect their CEO to take a stand on societal issues, and 64 percent of investors looking to back businesses aligned with their values.

Please join with Global Alliance for Public Relations and Communication Management to participate in the 2022 USC Global Communication Survey, the 7th annual academic study of PR, communication and journalism professionals, students and educators led by the USC Annenberg Center for Public Relations.

Latest research states that the main strategic issue for communications for the next years is to build and maintain trust across key stakeholders. Economic turbulence related to the global pandemic puts trust to the test and is strengthening the trend – so the momentum to put emphasis on ethics in communications and PR is here and now! Building and maintaining trust require not only responsibility in actions, but also openness and transparency in all interactions – and communications driven by moral and values with honesty, fairness, and integrity as foundation.

The Global Alliance Ethics Month in February 2022 brings attention to the importance of ethics in communication in all areas of business, government, non-profit and education.

As the Global Alliance enters its 22nd year of service to the international public relations and communication management profession, we extend an open invitation to all our member organizations to nominate senior leaders to represent their membership organization by becoming a nomination candidate for Global Alliance Executive Board.

The Global Alliance for Public Relations and Communication Management and the Chartered Institute of Public Relations (CIPR) are deeply saddened to hear of the death on Friday 17 December of Colin Farrington, who served as Global Alliance’s Chair from 2007 to 2009 and Director General first of the IPR and then of the CIPR from 1998 to 2010.

The Puerto Rico Public Relations Professionals Association (ARPPR acronym in Spanish) Board of Directors have approved to recognise Global Alliance president & CEO Justin Green PRII, as Honorary Life Fellow.

In relation to this special distinction, Jose Báez, ARPPR President, said “Justin has done an outstanding work to promote and elevate our profession globally, while also supporting the ARPPR educational role, as a Global Alliance member. His leadership and inclusive vision, not only deserves our respect but our recognition as the ARPPR first ever Honorary Life Fellow”.

Following many requests from Global Alliance Members we announce the extension of Best of Education and Training Month to 31 January 2022. With over 140 presentations with experts from 39 countries it is the largest global online platform of free training sessions in PR & Communications.

Around 600 communications students and PR professionals from around the world attended IMPACT: The Global Youth Public Relations & Communications Convention, recently held last November 29 to December 2. Organized by the Global Alliance, the online event provided new knowledge and tools that will help the attendees succeed in their profession.

The Global Alliance for Public Relations and Communications Management dedicated December 2021 to a virtual ‘ Best of Education & Training Month’ as part of our continuing support of the profession worldwide during the COVID-19 crisis. The Global Alliance is providing an extended and enhanced free program of over 140 sessions hosted by Public Relations & Communications experts around the world.

The Commission on Public Relations Education (CPRE), an international professional organization dedicated to advancing excellence in public relations education and the industry, has entered a partnership with the Institute for Public Relations (IPR) to further advance its research activities globally and assist in formalizing CPRE’s structure.