Artificial intelligence (AI) is becoming integral to organizations’ communication practices, but how does the integration affect professional communicators’ ethical judgement? This three-part event aims to offer answers to communication professionals who question the ethics of using AI – and recommendations for those who are ready to experiment with AI-assisted communication.

In this webinar, we discuss the ethical challenges and opportunities that arise when AI is used for strategic communication. Communication professionals have long discussed the ethics of their field, but which new dilemmas arise when they integrate AI in their communication practices? And what are the principles to follow? How do we ensure that AI-assisted communication is as ethical as it is effective?

Ethics in social media – a challenge for brands today is a video recorded by the President of the Public Relations Society of the Philippines and President and Managing Director at Grupo Agatep, Norman A. Agatep, APR, as part of Global Ethics Month.

In an unusually modest setting, the 30th anniversary celebrations of the "Chinese International Public Relations Association" (CIPRA) took place in Beijing on 6 January 2022. The worldwide pandemic had forced the organisers to hold an "online-offline event" in accordance with the requirements of epidemic prevention and control. Thus, neither international experts nor representatives of foreign PR associations were able to travel to the Land of the Middle and had to deliver their greetings via internet video.

We’ve all heard claims of fake news and reports of declining media trust. Interestingly, public trust in mainstream news media during the Covid-19 pandemic period has been declining in some countries (eg the USA) and yet increasing in others (eg in the Nordics). What are the implications of these varying levels of media trust for communication professionals in governments, corporations, NGOs, and so on across the globe? For example, does low media trust shape the choices we make about which channels will be most effective for pandemic-related messages? And what has media trust to do with ethics in public relations?

The 2022 Edelman Trust Barometer reveals that business holds onto its position as the most trusted institution, with even greater expectations due to government’s failure to lead during the pandemic. By an average of five-to-one margin, respondents in the 28 countries surveyed want business to play a larger role on climate change, economic inequality, workforce reskilling and addressing racial injustice. All stakeholders want business to fill the void, with nearly 60 percent of consumers buying brands based on their values and beliefs, almost 6 in 10 employees choose a workplace based on shared values and expect their CEO to take a stand on societal issues, and 64 percent of investors looking to back businesses aligned with their values.

Please join with Global Alliance for Public Relations and Communication Management to participate in the 2022 USC Global Communication Survey, the 7th annual academic study of PR, communication and journalism professionals, students and educators led by the USC Annenberg Center for Public Relations.

Latest research states that the main strategic issue for communications for the next years is to build and maintain trust across key stakeholders. Economic turbulence related to the global pandemic puts trust to the test and is strengthening the trend – so the momentum to put emphasis on ethics in communications and PR is here and now! Building and maintaining trust require not only responsibility in actions, but also openness and transparency in all interactions – and communications driven by moral and values with honesty, fairness, and integrity as foundation.

The Global Alliance Ethics Month in February 2022 brings attention to the importance of ethics in communication in all areas of business, government, non-profit and education.

As the Global Alliance enters its 22nd year of service to the international public relations and communication management profession, we extend an open invitation to all our member organizations to nominate senior leaders to represent their membership organization by becoming a nomination candidate for Global Alliance Executive Board.

The Global Alliance for Public Relations and Communication Management and the Chartered Institute of Public Relations (CIPR) are deeply saddened to hear of the death on Friday 17 December of Colin Farrington, who served as Global Alliance’s Chair from 2007 to 2009 and Director General first of the IPR and then of the CIPR from 1998 to 2010.

The Puerto Rico Public Relations Professionals Association (ARPPR acronym in Spanish) Board of Directors have approved to recognise Global Alliance president & CEO Justin Green PRII, as Honorary Life Fellow.

In relation to this special distinction, Jose Báez, ARPPR President, said “Justin has done an outstanding work to promote and elevate our profession globally, while also supporting the ARPPR educational role, as a Global Alliance member. His leadership and inclusive vision, not only deserves our respect but our recognition as the ARPPR first ever Honorary Life Fellow”.