Practitioners of public relations and PR bodies all over the world are converging to celebrate the second edition of the World Public Relations Day on this day, the 16th of July.

On behalf of APRA and its entire membership, I join Public Relations stakeholders across the globe to commemorate this year’s day aptly themed - TRUST, TRUTH AND TRANSPARENCY.

Books about popular sayings and quotes reveal particular worldviews and universal truths. That is what fascinates me about them. Now that we are closing the celebration of the Diversity, Inclusion and Equality Month a well known quote from Sir Winston Churchill comes to mind: Diversity is the one true thing we all have in common… celebrate it every day.

Companies play an increasingly important role in societies, and their own evolution, priorities and decisions depend to a large extent on the socio-economic context. Faced with the recent crisis and uncertainty, citizens are demanding greater involvement, commitment, and social and environmental activism from organisations, and topics such as purpose, reputation and responsible leadership are taking on unprecedented dimensions, forcing companies to integrate them into their business management strategies. This finding has been revealed in the report Approaching the Future 2022: Trends in Reputation and Intangible Asset Management, produced by Corporate Excellence - Centre for Reputation Leadership, CANVAS Estrategias Sostenibles and Global Alliance for Public Relations and Communication Management.

As trusted advisors of top decision makers in government, private companies, and NGO’s, we have proven that guiding principles of Diversity, Inclusion and Equality, when applied with consistency and rigor, result in better organizational performance. And, most importantly, those pillars are critical to nurture long term relationships with stakeholders and achieve mutual adjustment.

We are proud of the insights and best practices of Global Alliance members from all continents, whose work is represented in the articles, webinars, and Dialogue Sessions you will enjoy during the month of June. Also collaborators from the Academia and prestigious third parties, have joined us to celebrate Diversity, Inclusion & Equality Month.

The Global Alliance for Public Relations and Communication Management 20th Annual General Meeting was held on Saturday 21st May in Istanbul, Turkey. The first in person Annual General Meeting in three years took place at Effect BCW Turkey premises. A candle was lit by the President & CEO of Global Alliance in solidarity with all those who have lost their lives globally to Covid-19.

Justin Green, President & CEO of Global Alliance presented the Global Icon Award to Yomi Badejo-Okusanya, President of the African Public Relations Association (APRA) in grateful recognition for his enduring commitment and visionary guidance in unifying the Public Relations and Communication profession worldwide. The Tanzanian Deputy Minister, Ministry of Information, Communications & Information Technology, Hon. Engr. Kundo A. Mathew joined the stage on the award celebration which took place during the 33rd Annual Conference of the African Public Relations Association, held in Dar-es-Salaam, Tanzania on 24th May 2022.

Global Alliance ´s President & CEO, Justin Green, delivered a goodwill message on the Opening Ceremony of the Conference 33rd Annual Conference of the African Public Relations Association, held in Dar-es-Salaam, Tanzania on May 24. He emphasised the strength of the African Continent and its union as One Africa/ APRA. The theme of this years´ Conference is ‘Africa’s Resilience & Global Competitiveness: The Challenge for Public Relations’.

Now, more than ever, we need to promote respect, fairness, dialogue and understanding to combat the huge challenges created by polarization and misinformation. We need to build a society for all, a role for which we have a true vocation.

"We deplore a situation where one government relations adviser has mixed national interests and political connections into a murky mess that is difficult for the casual observer to understand. Representing such clients is bad for the Estonian business advisory sector as a whole, which employs a very large number of noble people, and clearly undermines the foundations of our statehood. We understand that the content of a consultancy service is often only known in detail between the client and the consultant, but in the current situation, any misconceptions expressed in public should be convincingly refuted," said Margus Mets, President of the Estonian Association of Communication Experts.

The African Public Relations Association (APRA) will be having its annual conference in Dar es Salaam, Tanzania May 23-27 with the theme ‘Africa’s Resilience & Global Competitiveness: The Challenge for Public Relations’. Based on this, some sub-themes have been identified to enable potential speakers to choose areas in which they may wish to make in-depth presentations.